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      "text": "Respondents would allow their medical providers to share their personal health information with pharma companies to improve their health and the effectiveness of medications (45%); to gather evidence about medication/treatment efficacy (38%); to develop new medications and treatments (36%); and to better understand their health (35%), while just 19% said they would never consent to sharing their personal health information.",
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      "text": "Pharma companies increasingly leverage patient data to improve patient outcomes, giving back to the patient. They build trust by providing better, personalized, actionable information to patients, who increasingly expect disclosure of how their data is used in regulatory submissions, or to develop new treatments.",
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      "text": "THE ULTIMATE HEALTHCARE EXPERIENCE: WHAT PEOPLE WANT",
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      "kind": "paragraph",
      "text": "Copyright © 2021 Accenture All rights reserved 15",
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      "text": "First and foremost, patients expect to be asked for consent to use their data. The relationship needs to be reciprocal. Patients want to know how their data is improving care for themselves and others—and the data confirms it. Respondents would allow their medical providers to share their personal health information with pharma companies to improve their health and the effectiveness of medications (45%); to gather evidence about medication/treatment efficacy (38%); to develop new medications and treatments (36%); and to better understand their health (35%), while just 19% said they would never consent to sharing their personal health information. Therefore, any investments in digital solutions must be backed by evidence, endorsed by the clinician community and measured in an ongoing manner to demonstrate the real-world impact, just like we do for other treatments.",
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