{
  "docId": "019dd923-5ca1-7489-b633-8b79926ba3f5",
  "docSlug": "2ccd72c2e2b9465a",
  "documentTitle": "The productivity push Powering the UK’s performance with five digital capabilities",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 26,
  "pageCount": 37,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 14,
  "notes": "The chart shows a clear gradient of impact from customer-led design across different sectors.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bar_chart_horizontal",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b633-8b79926ba3f5/26",
  "deckHref": "/decks/019dd923-5ca1-7489-b633-8b79926ba3f5",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b633-8b79926ba3f5.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-8b79926ba3f5#slide-26",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Customer-led design accounts for just 13% of the potential gains in GVA. However, this climbs significantly in tertiary (customer-facing) industries.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-9f62-7003-b131-2a894865a6ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.488,
        "y": 0.24
      },
      "kind": "chart",
      "text": "Horizontal bar chart showing GVA growth percentages by industry",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2f7f735a-99de-42dc-a5da-51bb13239e31",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Proportion of total industry GVA growth in 2030 associated with customer-led design: 40%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-9f62-7003-b131-2ebe55435c7e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.32,
        "x": 0.112,
        "y": 0.245
      },
      "kind": "paragraph",
      "text": "Customer-led design accounts for just 13% of the potential gains in GVA. However, this climbs significantly in tertiary (customer-facing) industries. For example, this capability accounts for an outsized proportion of the total uplift in wholesale and retail trade (40%), arts, entertainment and recreation (30%) and health (24%). In these industries, workers using tech like AI can optimise recommendations, offer individually tailored experiences and reduce friction in the customer journey. By contrast, the relative impact of customer-led design in secondary industries like construction (3%) and manufacturing (5%) is much lower.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bdbd96d7-bf3a-4a68-8afc-03955ff8ccb5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.012,
        "w": 0.146,
        "x": 0.792,
        "y": 0.883
      },
      "kind": "source-note",
      "text": "Source: Frontier Economics, Accenture Research",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "03696442-c462-452c-9cfe-5b6862500bdb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.45,
        "x": 0.488,
        "y": 0.165
      },
      "kind": "title",
      "text": "Figure 10: Proportion of total industry GVA growth in 2030 associated with customer-led design",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "094ab02b-1170-4a8e-931e-03dbe46af149",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.032,
        "w": 0.155,
        "x": 0.112,
        "y": 0.185
      },
      "kind": "title",
      "text": "Industry view",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ef43ebc5-8c33-456f-aa97-c477bdc7148c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Proportion of total industry GVA growth in 2030 associated with customer-led design",
      "numberRaw": "40%",
      "numberKind": "percent",
      "actionTitle": null,
      "calloutText": "Customer-led design accounts for just 13% of the potential gains in GVA. However, this climbs significantly in tertiary (customer-facing) industries.",
      "numberScale": null,
      "numberValue": 40,
      "metricFamily": "growth_rate",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-0f08-73d3-9884-87e8f98fb172",
      "evidence": "Callout '40%' for tertiary customer-facing industries",
      "confidence": 75
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-0f08-73d3-9884-8931ef1385cb",
      "evidence": "Industry bars annotated with %",
      "confidence": 78
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "a9aba6a2-5e42-4d21-aeca-38e8404a1520",
      "evidence": "Horizontal bar chart showing GVA growth percentages by industry",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 30,
      "from": 16,
      "beatId": "019dd95a-0682-776c-8e33-4b837b24a0a8",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Each capability proven via industry view + customer case study",
      "position": 4,
      "confidence": 88,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 27,
      "from": 25,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019dd95a-07fe-70ce-8d3a-f628377b6496",
      "evidence": "p25 92% exec stat -> p26 tertiary industries view -> p27 £30M case",
      "position": 8,
      "objective": "Zoom into Customer-led design capability",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 82,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}