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      "text": "Consider too, across the eight countries we studied, 98% of Gen Zers with internet access are active social media users who spend an average of four hours and 14 minutes online on their smartphones every day, over an hour more than other generations.",
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      "text": "Our survey of age generations in these countries, combined with modeling analysis, identified four consumer segments based on shopping preferences and age groups.",
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      "text": "We call them: Digital Native Purchasers, Digital Savvy Millennials, Digital Native Content Creators and Digital Alpha Influencers. (See Figure 2.) The About the research section of this report offers more details about our methodology.",
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