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      "text": "And younger people are already either shoppers or influencers themselves. Gen Zers (the oldest digital natives, born between 1997 and 2012) and older Gen Alphas (born between 2013 and 2017) represent more than one third (36%) of the population overall.2,3 That’s almost a billion individuals.",
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      "text": "Assessing the relative digital maturity and digital commerce potential in these countries, we homed in on 22 of them. Then, we used the same criteria to pinpoint countries with high digital commerce growth potential with an emerging young population. This narrowed it down to Bangladesh, Egypt, Ethiopia, India, Indonesia, Kenya, Nigeria and the Philippines. (See Figure 1.)",
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