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      "text": "Use: Consumers engage with their purchased product or service several times, accessing all after-sales services or offerings. Survey results show that 75% of digitally astute consumers see easy return policies as another key driver of their online purchases.",
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      "text": "Consider and evaluate: Consumers study brands’ value and offerings before selecting a brand to purchase. A majority (80%) of digitally astute consumers mention that they either visited, clicked or shared a brand’s social media page or website in the last month. Additionally, more than 76% of digitally astute consumers are influenced by lots of “likes” or “good comments” on social media when deciding whether to buy something online.",
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      "text": "Taking these assumptions into consideration, we were able to model and identify the four consumer segments: Digital Native Purchasers, Digital Savvy Millennials, Digital Native Content Creators and Digital Alpha Influencers.",
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      "text": "Discover: Consumers recognize the need for digital services and search for solutions or products. Across the eight countries, 80% of digitally astute consumers say they use online channels such as search engines, social networks and videos to research products or services before purchasing. Survey results show that eight in 10 digitally astute consumers say that easily navigating websites and finding what they need influence their decision to purchase. In addition, 73% of digitally astute consumers prefer to shop via online marketplaces such as Amazon, while more than half (51%) shop via company websites.",
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