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      "text": "Aggregated revenue 2022: $211 billion → 4X growth since 2017. CAGR: 2017–21 = 38%, 2022–25 = 17%",
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      "text": "Upper Gen Alphas will be 15-19 years old in 10 years and mirror Gen Z's digital consumption behavior... Millennials will become more digitally savvy... Lower Gen Alphas (0-4 years old) will be below the age of 15, too young to be active digital buyers.",
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      "text": "The number of internet users in these eight countries almost doubled over the last five years to reach approximately 1.6 billion people in 2022. Since 2017, e-commerce revenues quadrupled, equating to $211 billion in 2022 at an aggregate level.",
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      "text": "To understand the population of digitally astute consumers entering these markets over the next decade, we studied e-commerce users by age, with the following assumptions:",
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      "text": "Source: Statista Global Survey, 2022",
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