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      "text": "1. Accenture Research derived insights based on Capital IQ data (2022). 2. Seymour, E. (2019, August 25). Gen Z: Born to Be Digital. VOA News. 3. Fitch Solutions. Fitch Country Risk Index 2022. 4. Statista Global Survey (2022). 5. Accenture consumer survey (2022). 6. Accenture Research analysis based on data derived from Oxford Economics (accessed 2022). 7. Globe Newswire. (2022, May 12). Philippines Buy Now Pay Later (BNPL) Markets and Investment Opportunities Report 2022. 8. PR Newswire. (2022, March 31). India Buy Now Pay Later Markets Report 2022-2028. 9. PR Newswire. (2022, February 16). Nigeria Buy Now Pay Later Market Report 2022. 10. Spruch-Feiner, S. (2021, March 5). These 2 Glow Recipe Products Just Went Viral On TikTok. The Zoe Report. 11. Accenture. (2022, January 4). Shopping on Social Media Platforms Expected to Reach $1.2 Trillion Globally by 2025, New Accenture Study Finds. 12. The Smart Cube analysis: Research done by The Smart Cube using social listening capabilities. 13. The Business Post. (2021, October 12). Ushering the digital marketplace through e-commerce. 14. Backpage PR. (2021, February 20). India's logistics major Ecom Express invests 100 Crore in Paperfly.",
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