{
  "docId": "019dd923-5ca1-7489-b633-8537fbbea5ae",
  "docSlug": "4ab3464eb988b34b",
  "documentTitle": "The next billion consumers",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 37,
  "pageCount": 46,
  "prevPage": 36,
  "nextPage": 38,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": "The slide uses a narrative structure to frame a business problem (the 'Ask') and provides a real-world example of how DBS Bank addressed it.",
  "elementsJson": [
    "headline_text",
    "numbered_list",
    "paragraph",
    "quote_block",
    "footnote"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b633-8537fbbea5ae/37",
  "deckHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae#slide-37",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The result, according to DBS Chief Information Officer Jimmy Ng, is that the bank has become \"a technology company that does banking instead of a traditional bank looking to digitalize.\"",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-9f63-7414-b6ae-ad0afe951e55",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "employees trained in AI and ML: 3,000",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-9f63-7414-b6ae-b654796c7bfe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.103,
        "y": 0.24
      },
      "kind": "paragraph",
      "text": "How do we acquire and apply digital talent and technologies in our corporate culture and internal operations? How do our current methods increase (or diminish) our ability to scale quickly in new markets?",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2501acd4-56d8-4d99-abc5-b79380fa8f3a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.25,
        "x": 0.603,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "For example, DBS upskills employees, from frontline tellers to top executives... By 2020, DBS had used the platform to train 3,000 employees in AI and ML...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "312abb0b-2e82-4ad4-a912-1eceb3a07a98",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.25,
        "x": 0.353,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "DBS Bank has been building its digital brawn since 2014. Bank leaders at the time determined five areas of focus, which continue to steer the company’s digital investments: 1. Enhancing infrastructure 2. Aligning technology and business into “One Team” to increase agility 3. Building a strong workforce enhanced with the right technology talent 4. Dialing up the use of data across the bank 5. Mobilizing the entire workforce to cultivate a strong digital mindset. The result, according to DBS Chief Information Officer Jimmy Ng, is that the bank has become “a technology company that does banking instead of a traditional bank looking to digitalize.”",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3e1f9619-80b1-47b6-a267-77832d5dc1d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "\"a technology company that does banking instead of a traditional bank looking to digitalize.\" — Jimmy Ng, DBS Chief Information Officer",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-9f63-7414-b6ae-b18b2116ff15",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.35,
        "x": 0.039,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "The next billion consumers: A fast-growing opportunity for digital commerce",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5c1b10b8-c320-42df-9b56-5a7174b02582",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.05,
        "x": 0.103,
        "y": 0.2
      },
      "kind": "title",
      "text": "Ask:",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2683ab88-5e62-4ced-a4c6-25b28e334d52",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "employees trained in AI and ML",
      "numberRaw": "3,000",
      "numberKind": "plain",
      "actionTitle": null,
      "calloutText": "The result, according to DBS Chief Information Officer Jimmy Ng, is that the bank has become \"a technology company that does banking instead of a traditional bank looking to digitalize.\"",
      "numberScale": null,
      "numberValue": 3,
      "metricFamily": "employment",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Authority Bias",
      "slug": "authority-bias",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-0f08-73d3-9883-3c3928fe49ea",
      "evidence": "Cites DBS CIO Jimmy Ng by name and title",
      "confidence": 70
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-0f08-73d3-9883-3955fda67eea",
      "evidence": "DBS quote: 'a technology company that does banking instead of a traditional bank'",
      "confidence": 75
    },
    {
      "name": "Singularity Effect",
      "slug": "singularity-effect",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-0f08-73d3-9883-4230f9682a9e",
      "evidence": "DBS as specific named case study",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 38,
      "from": 34,
      "beatId": "019dd95a-0682-776c-8e33-346e1b46caf9",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Nike, airfreight pivot, DBS case studies validate the framework",
      "position": 4,
      "confidence": 88,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 37,
      "from": 27,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "019dd95a-07fe-70ce-8d3a-d69e71b96a2c",
      "evidence": "'Four drivers of success' divider + Digital brain / build / brawn pillars each followed by a case study",
      "position": 6,
      "objective": "Present the four mutually-exclusive drivers of success with case proof",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 82,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}