{
  "docId": "019dd923-5ca1-7489-b633-8537fbbea5ae",
  "docSlug": "4ab3464eb988b34b",
  "documentTitle": "The next billion consumers",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 26,
  "pageCount": 46,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "client_example",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "The slide uses specific corporate examples (Alibaba/Daraz, Ecom Express/Paperfly, Standard Chartered/Solv) to illustrate broader investment trends.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "quote_block",
    "footnote"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b633-8537fbbea5ae/26",
  "deckHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae#slide-26",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "China and India have increased their digital investments in these markets by 25% and 15%, respectively, since 2016.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-9f63-7414-b6ad-eaebe8fa90c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Growth in digital investments since 2016 (China / India): 25% / 15%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-9f63-7414-b6ad-f2ea3d031c32",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.32,
        "x": 0.52,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "In Kenya, Standard Chartered is set to enter the local digital commerce business through Solv, a technology firm it first launched in India in December 2020.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "28553153-3763-49f6-95c1-f97831572a6d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.32,
        "x": 0.165,
        "y": 0.54
      },
      "kind": "paragraph",
      "text": "Paperfly and Ecom Express have also joined forces. In 2021, Paperfly, the largest home-delivery service network in Bangladesh, announced a majority investment of close to $13 million by Ecom Express. This investment by India's leading technology-enabled, end-to-end digital commerce logistics solutions provider can help Paperfly fast-track its vision of capturing a lion's share of the growing digital commerce industry in Bangladesh.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "71bee81f-bb45-47f6-b9ba-2849a3c964f6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.32,
        "x": 0.165,
        "y": 0.33
      },
      "kind": "paragraph",
      "text": "In 2018, Alibaba acquired Daraz Group, one of the leading digital commerce companies in Bangladesh. Daraz announced in June 2020 it would invest $59 million in the country by 2021 to improve the company's digital commerce logistics infrastructure, including its warehouse and sorting center.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "86d7f967-e44b-4320-917d-05599efbb3e0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.32,
        "x": 0.52,
        "y": 0.58
      },
      "kind": "quote",
      "text": "As Liu Bin, general manager of Hisense Middle East and Africa, has said: \"The African digital commerce market is growing rapidly, and we should seize the opportunity to bring valuable Chinese products to African consumers.\"",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb76547a-c96f-41e9-af46-4cd6082f5eb5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "\"The African digital commerce market is growing rapidly, and we should seize the opportunity to bring valuable Chinese products to African consumers.\" — Liu Bin, general manager of Hisense Middle East and Africa",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-9f63-7414-b6ad-ed96626388a8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.67,
        "x": 0.165,
        "y": 0.2
      },
      "kind": "title",
      "text": "China and India have increased their digital investments in these markets by 25% and 15%, respectively, since 2016.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "20015da9-edb3-49ac-8123-f28003350a93",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Growth in digital investments since 2016 (China / India)",
      "numberRaw": "25% / 15%",
      "numberKind": "percent",
      "actionTitle": "China and India have increased their digital investments in these markets by 25% and 15%, respectively, since 2016.",
      "calloutText": "China and India have increased their digital investments in these markets by 25% and 15%, respectively, since 2016.",
      "numberScale": null,
      "numberValue": 25,
      "metricFamily": "growth_rate",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-0f08-73d3-9882-e7346419ee24",
      "evidence": "'25% and 15% increase since 2016' in digital investment",
      "confidence": 80
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-0f08-73d3-9882-e848fad116eb",
      "evidence": "Two large percentage callouts dominate the page",
      "confidence": 65
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 26,
      "from": 17,
      "beatId": "019dd95a-0682-776c-8e33-2d301e587770",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Operational risk index, dissatisfaction funnel, China/India first-mover threat",
      "position": 2,
      "confidence": 88,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 26,
      "from": 25,
      "name": "Precedent",
      "slug": "09-precedent",
      "bestFor": "Risk mitigation, strategy validation, building confidence in new approaches",
      "matchId": "019dd95a-07fe-70ce-8d3a-d3566fc397ea",
      "evidence": "'Companies in India and China are going for first-mover advantage' + 25%/15% investment growth",
      "position": 5,
      "objective": "Use China and India's investments as a precedent for first-mover advantage",
      "structure": "The Precedent Case -> What Happened -> The Parallel -> Applied Learning",
      "confidence": 78,
      "description": "Use historical or external examples to validate your approach"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}