{ "docId": "019dd923-5ca1-7489-b633-8537fbbea5ae", "docSlug": "4ab3464eb988b34b", "documentTitle": "The next billion consumers", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 21, "pageCount": 46, "prevPage": 20, "nextPage": 22, "slideType": "industry_trends", "function": "summarize", "density": "overcrowded", "nDataPoints": 7, "notes": "The slide uses a three-column text layout to discuss delivery, payments, and social commerce trends.", "elementsJson": [ "action_title", "paragraph", "footnote" ], "metadataConfidence": 0.9, "imagePath": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-8537fbbea5ae/21", "deckHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae", "deckJsonHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae.json", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae#slide-21", "components": [ { "bbox": null, "kind": "callout", "text": "BNPL payments across our target markets are expected to grow on average by 112.3% every year to reach over $14.3 billion in 2022.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd951-9f63-7414-b6ad-43b63cb79ec9", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "metric", "text": "Expected annual growth in BNPL payments across target markets to 2022: 112.3%", "attrs": null, "subkind": "primary", "toolName": "Quantification", "toolSlug": "quantification", "confidence": null, "componentId": "019dd951-9f63-7414-b6ad-4698308a4973", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.35, "w": 0.25, "x": 0.647, "y": 0.368 }, "kind": "paragraph", "text": "Our study shows that more than half of digitally astute consumers prefer shopping on social media apps to other purchasing platforms. Independent beauty brand Glow Recipe joined TikTok’s shopping program in April 2021 and now 90% of its traffic is first-time buyers. The brand first made the headlines when its sales surged 600% after being featured in a TikTok video by an influencer with over seven million followers. Social commerce can also lay the groundwork for repeat purchases, with 63% of the social commerce shoppers we surveyed saying they are more likely to buy from the same seller again.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "3ab09fdb-3891-4f59-9ee5-1dbac90e2502", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.25, "w": 0.25, "x": 0.103, "y": 0.368 }, "kind": "paragraph", "text": "Uber Eats, Zomato and foodpanda let their customers schedule deliveries based on their availability and track their orders in real time. Our study shows that speed of delivery is important to digitally astute consumers. Additionally, 73% are influenced by convenient delivery options and 79% by free delivery options.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "46c13152-1676-4097-a083-1f1b66216555", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.35, "w": 0.25, "x": 0.375, "y": 0.368 }, "kind": "paragraph", "text": "There are also payment providers, such as Zest, Kredivo, Atome and Simpl, that offer an interest-free service called Buy Now Pay Later (BNPL). Tech-savvy but cash-strapped consumers with no access to credit are embracing the freedom that BNPL offers. In fact, BNPL payments across our target markets are expected to grow on average by 112.3% every year to reach over $14.3 billion in 2022. This can reduce companies’ risk by putting the burden on payment providers’ business models. Some companies that collaborate with BNPL providers are also seeing increased sale conversions, better customer experiences and improved customer lifetime value.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "66886575-8512-4ca0-8896-4ac5094808fd", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.115, "w": 0.794, "x": 0.103, "y": 0.203 }, "kind": "paragraph", "text": "A growing number of providers are addressing these issues. Crowdsourcing delivery and Q-commerce services, for example, can facilitate fulfillment and reduce shipping costs. They also offer consumers greater flexibility.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "9cc43cb9-02fe-4598-913a-7a3297adb094", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.07, "w": 0.25, "x": 0.375, "y": 0.738 }, "kind": "paragraph", "text": "Meanwhile, social commerce globally is providing an increasingly attractive way to reach massive markets directly at low cost.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "9e5ed0f8-6905-438f-ac11-84691c5d9fd2", "frameworkName": null, "frameworkSlug": null } ], "metrics": [ { "metricRaw": "Expected annual growth in BNPL payments across target markets to 2022", "numberRaw": "112.3%", "numberKind": "percent", "actionTitle": "A growing number of providers are addressing these issues. 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