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  "notes": "The image serves as a visual metaphor for the operational complexity and traditional marketing methods (billboards) mentioned in the text.",
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      "text": "Traditionally, companies entering these markets have had to put up billboards or randomly distribute flyers to get consumers' attention. They haven't been able to market to targeted groups of people.",
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      "text": "Companies in these countries must also contend with several operational hurdles. Poor roads and infrastructure complicate fulfillment and last-mile delivery. Limited access to finance and payments poses another challenge, particularly in some of the poorer countries in the group. Creating consumer awareness about a product or service is also difficult. Traditionally, companies entering these markets have had to put up billboards or randomly distribute flyers to get consumers’ attention. They haven’t been able to market to targeted groups of people.",
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