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  "documentTitle": "The next billion consumers",
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  "notes": "Fitch Country Risk Index scores (0-100, 100=lower risk).",
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      "text": "The good news is that existing digital technologies are already mitigating many operational issues.",
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      "text": "Fitch Country Risk Index score (0-100): 57",
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      "text": "According to the Fitch Country Risk Index of 205 markets across the world, our eight target markets are riskier compared to the global average.",
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      "text": "The challenges to serving these high-potential digital consumers run the gamut, from basic operational difficulties to consumer expectations that are rising faster than companies can manage.",
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      "text": "Fitch Country Risk Index Scores. Country Group average index scores on a scale 0-100 (100=the lower risk, 0=highest risk)",
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      "kind": "title",
      "text": "Figure 3: The risky (albeit improving) operational environment has left our target markets less attractive to business investments",
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      "evidence": "Risk-index hurdles (p.18-19) -> 'Offerings exist to address these challenges' divider + BNPL 112.3% growth (p.20-21)",
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