{
  "docId": "019dd923-5ca1-7489-b633-8537fbbea5ae",
  "docSlug": "4ab3464eb988b34b",
  "documentTitle": "The next billion consumers",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 17,
  "pageCount": 46,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "section_divider",
  "function": "transition",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b633-8537fbbea5ae/17",
  "deckHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-8537fbbea5ae#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.693,
        "w": 0.447,
        "x": 0.553,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "55121aa4-6737-437a-af8a-6f982871e16e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.014,
        "w": 0.345,
        "x": 0.039,
        "y": 0.919
      },
      "kind": "paragraph",
      "text": "The next billion consumers: A fast-growing opportunity for digital commerce",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5e0a4e6c-7984-459e-937a-503c4d2b3b4b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.252,
        "w": 0.498,
        "x": 0.104,
        "y": 0.374
      },
      "kind": "title",
      "text": "Challenges to growing digital commerce in these markets",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a6dd5bc7-9847-47df-be82-62347873c32b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-0f08-73d3-9882-a4eebac0afe5",
      "evidence": "Section divider names the topic 'Challenges to growing digital commerce in these markets'",
      "confidence": 65
    },
    {
      "name": "Section divider",
      "slug": "section-divider",
      "agent": null,
      "layer": "slide",
      "matchId": "b2d661cc-62ba-4be8-81c8-6e188f117940",
      "evidence": "section_divider",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 26,
      "from": 17,
      "beatId": "019dd95a-0682-776c-8e33-2d301e587770",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Operational risk index, dissatisfaction funnel, China/India first-mover threat",
      "position": 2,
      "confidence": 88,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 21,
      "from": 17,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "019dd95a-07fe-70ce-8d3a-cb89fb71c36c",
      "evidence": "Risk-index hurdles (p.18-19) -> 'Offerings exist to address these challenges' divider + BNPL 112.3% growth (p.20-21)",
      "position": 3,
      "objective": "Frame operational hurdles, then show emerging digital offerings closing the gap",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 70,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}