{
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  "docSlug": "4ab3464eb988b34b",
  "documentTitle": "The next billion consumers",
  "authorId": "Accenture",
  "authorName": "Accenture",
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  "notes": "The slide uses a persona-based approach to illustrate the target customer for digital commerce.",
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      "text": "He is accustomed to convenience at his fingertips and doesn't mind waiting for an order, so long as it's delivered directly to his door.",
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      "kind": "paragraph",
      "text": "Angelo, 36, lives in the Philippines. He is a banker with more than 10 years’ experience in the financial services industry. Angelo has been working from home since the COVID-19 pandemic increased workplace flexibility. He lives alone and is a bit of a workaholic. He doesn’t have time to go shopping and prefers to order everything online—from food to electronics, all the way down to his socks. He is accustomed to convenience at his fingertips and doesn’t mind waiting for an order, so long as it’s delivered directly to his door. If there’s free delivery, that’s a bonus.",
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      "evidence": "Aggregate 1.36B bar chart on p.8 then a profile + case-study pair for each of the 4 segments",
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