{
  "docId": "019dd923-5ca1-7489-b633-7a814d47b8dd",
  "docSlug": "4d3687fa691fcd8b",
  "documentTitle": "The art of AI maturity Advancing from practice to performance",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 3,
  "pageCount": 40,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "executive_summary",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "Includes a footnote reference (1) and cites Accenture research.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "big_number",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b633-7a814d47b8dd/3",
  "deckHref": "/decks/019dd923-5ca1-7489-b633-7a814d47b8dd",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b633-7a814d47b8dd.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-7a814d47b8dd#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "12% of firms have advanced their AI maturity enough to achieve superior performance and growth.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-9f64-72ba-b400-7955d2ef7f86",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.561,
        "y": 0.66
      },
      "kind": "metric",
      "text": "63%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "240ab805-6e57-411a-8c27-e872613d5fc8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.742,
        "y": 0.318
      },
      "kind": "metric",
      "text": "12%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0454b99-cdb1-4577-b91e-d87b48b06dc3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Share of firms with AI maturity sufficient for superior performance and growth: 12%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-9f64-72ba-b400-823ea4885254",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.058,
        "y": 0.475
      },
      "kind": "paragraph",
      "text": "Today, so much of what we take for granted in our daily lives stems from machine learning. Every time you use a wayfinding app to get from point A to point B, use dictation to convert speech to text, or unlock your phone using face ID ... you’re relying on AI. And companies across industries are also relying on—and investing in—AI to drive logistics, improve customer service, increase efficiency, empower employees and so much more.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5b6e12e2-6a1e-4559-8b86-020c24784f63",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.15,
        "x": 0.561,
        "y": 0.77
      },
      "kind": "paragraph",
      "text": "of firms are still testing the AI waters.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5db278d2-bbaa-4e56-a26a-34e9207df5a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.15,
        "x": 0.742,
        "y": 0.445
      },
      "kind": "paragraph",
      "text": "of firms have advanced their AI maturity enough to achieve superior performance and growth.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "87ede6ae-4085-4892-97cb-f0f11a302d04",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.058,
        "y": 0.296
      },
      "kind": "paragraph",
      "text": "Computer scientist John McCarthy coined the term “artificial intelligence” in 1955, proposing that, “every aspect of learning ... can in principle be so precisely described that a machine can be made to simulate it.”¹",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9df7a5f2-5b54-4a58-b85a-d6c79218cf7f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.612,
        "y": 0.296
      },
      "kind": "paragraph",
      "text": "This journey to AI maturity has been in high gear for years. Pre-pandemic (2019), AI Achievers already enjoyed 50% greater revenue growth on average, compared with their peers. And in 2021, among executives of the world’s 2,000 largest companies (by market capitalization), those who discussed AI on their earnings calls were 40% more likely to see their firms’ share prices increase—up from 23% in 2018, according to analysis by Accenture.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "caeb36e1-545f-4504-8922-18b399a5beec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.335,
        "y": 0.296
      },
      "kind": "paragraph",
      "text": "Despite these ever-expanding use cases, when it comes to making the most of AI’s full potential and their own investments, most organizations are barely scratching the surface. In fact, only 12% of firms have advanced their AI maturity enough to achieve superior growth and business transformation, according to Accenture’s extensive analysis of approximately 1,200 companies globally. We call them the “AI Achievers.” Another 25% of firms are somewhat advanced in their level of AI maturity, while the remaining 63% (the majority) are still mostly testing the waters.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee1147cf-4e8e-4d8c-a558-0958678ab4d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "\"every aspect of learning ... can in principle be so precisely described that a machine can be made to simulate it.\" — John McCarthy, 1955",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-9f64-72ba-b400-7f2d548e20da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.55,
        "x": 0.058,
        "y": 0.208
      },
      "kind": "title",
      "text": "In fewer than 70 years, artificial intelligence (AI) has evolved from a scientific concept to a societal constant.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f47a6f8a-6fc5-48c7-9992-816e314f34da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.298,
        "x": 0.058,
        "y": 0.143
      },
      "kind": "title",
      "text": "Executive summary",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a947ab1-8c33-4d1d-b0e5-bf6843d702ed",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Share of firms with AI maturity sufficient for superior performance and growth",
      "numberRaw": "12%",
      "numberKind": "percent",
      "actionTitle": "In fewer than 70 years, artificial intelligence (AI) has evolved from a scientific concept to a societal constant.",
      "calloutText": "12% of firms have advanced their AI maturity enough to achieve superior performance and growth.",
      "numberScale": null,
      "numberValue": 12,
      "metricFamily": "growth_rate",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "SCQA Framework",
      "slug": "scqa-framework",
      "agent": "Architect",
      "layer": "block",
      "matchId": "019dd95a-0f08-73d3-987b-2893bf72c88f",
      "evidence": "Whole deck opens with situation (AI evolved), complication (12% lead), question (how) - block anchors here",
      "confidence": 85
    },
    {
      "name": "Aha! Moment",
      "slug": "aha-moment",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-0f08-73d3-987b-38c6052c802e",
      "evidence": "Loop opens with the surprising 12%-Achiever insight",
      "confidence": 75
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-0f08-73d3-987b-2c21fbe8cd95",
      "evidence": "Title states insight not topic: 'AI evolved from concept to societal constant'",
      "confidence": 80
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-0f08-73d3-987b-3558d2012141",
      "evidence": "Specific 70-year history and 12% figure",
      "confidence": 80
    },
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "d3b3eb4d-8a8c-4b6b-9eba-0b3a0b0d5a04",
      "evidence": "In fewer than 70 years, artificial intelligence (AI) has evolved from a scientific concept to a societal constant.",
      "confidence": 0.9
    },
    {
      "name": "Opening Hooks",
      "slug": "opening-hooks",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-0f08-73d3-987b-3091a16e04be",
      "evidence": "Startling-statistic hook: '12% have advanced AI maturity to superior performance'",
      "confidence": 85
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 3,
      "beatId": "019dd95a-0682-776c-8e32-77ef30635bbc",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "AI essential for competitive advantage; transformation accelerating 16 months faster",
      "position": 1,
      "confidence": 90,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 4,
      "from": 3,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "019dd95a-07fe-70ce-8d3a-3bb17d512555",
      "evidence": "Exec summary states the 12% finding; p4 lists the five ways",
      "position": 1,
      "objective": "Reveal the central finding and preview the five differentiators",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 75,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}