{
  "docId": "019dd923-5ca1-7489-b633-746ffdbc9114",
  "docSlug": "6543568fbc47af38",
  "documentTitle": "The age of AI: Banking’s new reality",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 33,
  "pageCount": 41,
  "prevPage": 32,
  "nextPage": 34,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The slide uses a footer navigation bar indicating this is part of a larger sequence on digital transformation.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b633-746ffdbc9114/33",
  "deckHref": "/decks/019dd923-5ca1-7489-b633-746ffdbc9114",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b633-746ffdbc9114.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-746ffdbc9114#slide-33",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Today, nearly 50 million BBVA customers interact with the bank through digital channels, seven out of 10 sales are made digitally, and cost-to-income has dropped to 43%.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-9f64-72ba-b40e-ef891d41bf41",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "list",
      "text": "Lead with value | Understand and develop a secure AI-enabled digital core | Reinvent talent and ways of working | Close the gap on responsible AI | Drive continuous reinvention | Measuring the ROI of generative AI",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a4c8520-ca39-49aa-a0ef-612781cdaac9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "growth in new customers: 150%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-9f64-72ba-b40e-f0a68bf16804",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.36,
        "y": 0.54
      },
      "kind": "paragraph",
      "text": "Today, nearly 50 million BBVA customers interact with the bank through digital channels, seven out of 10 sales are made digitally, and cost-to-income has dropped to 43%.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3048ca53-393c-4be4-bb29-5b7b8f45974b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.36,
        "y": 0.27
      },
      "kind": "paragraph",
      "text": "minutes using AI-based facial recognition and text analytics to verify applicants via its mobile app. BBVA is also able to offer 'one-click loans,' which potentially provide same-day funding for both customers and non-customers...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "99a9ba72-23e0-46b2-bbe0-17ecb9223dea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.05,
        "y": 0.27
      },
      "kind": "paragraph",
      "text": "BBVA launched an agile transformation program to break down organizational barriers and enable cross-functional collaboration. Coaches worked with the bank's people to embed agile principles throughout the business. Today, it has a flexible talent pool...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b18a80ff-c69b-4a5a-b3a4-63692b44c02a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.05,
        "y": 0.54
      },
      "kind": "paragraph",
      "text": "This, among other changes, has enabled BBVA to evolve from simply offering digital services to developing and selling new digital banking products and offering leading financial health tools. In addition, BBVA onboards clients in mere",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c032a8af-b094-49ca-b6bf-b08fbb1001e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.18,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "CASE STUDY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b7df6acf-bb9d-4851-89f8-e8b7a65ed294",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.48,
        "x": 0.05,
        "y": 0.18
      },
      "kind": "title",
      "text": "BBVA embarks on a bold new future",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c88cf6e6-67f4-437a-931f-302bbf4e2123",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "growth in new customers",
      "numberRaw": "150%",
      "numberKind": "percent",
      "actionTitle": "BBVA embarks on a bold new future",
      "calloutText": "Today, nearly 50 million BBVA customers interact with the bank through digital channels, seven out of 10 sales are made digitally, and cost-to-income has dropped to 43%.",
      "numberScale": null,
      "numberValue": 150,
      "metricFamily": "growth_rate",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Storytelling Effect",
      "slug": "storytelling-effect",
      "agent": "Storyteller",
      "layer": "block",
      "matchId": "019dd95a-0f08-73d3-987a-fe8133e38fbb",
      "evidence": "BBVA narrative anchors the closing imperative",
      "confidence": 75
    },
    {
      "name": "Peak-End Rule",
      "slug": "peak-end-rule",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-0f08-73d3-987b-01ac30315326",
      "evidence": "Climactic case study positioned near the end of the proof section",
      "confidence": 65
    },
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "16413949-6c38-4582-bcd9-6bbe9df0840c",
      "evidence": "nearly 50 million BBVA customers interact with the bank through digital channels",
      "confidence": 0.6
    },
    {
      "name": "Credibility Transfer",
      "slug": "credibility-transfer",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-0f08-73d3-987a-f90f7b177b46",
      "evidence": "Specific metrics (150%, 50M, 43% C/I) lend authority",
      "confidence": 82
    },
    {
      "name": "Sinatra Test",
      "slug": "sinatra-test",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-0f08-73d3-987a-f7bbd352b30c",
      "evidence": "BBVA used as 'if they can do it' flagship example",
      "confidence": 78
    },
    {
      "name": "Singularity Effect",
      "slug": "singularity-effect",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-0f08-73d3-987a-f2007b80aafc",
      "evidence": "Named flagship: BBVA with 50M digital customers, 43% C/I",
      "confidence": 88
    },
    {
      "name": "Storytelling Effect",
      "slug": "storytelling-effect",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "4e2d38c5-5041-42a9-b500-878fdec55e81",
      "evidence": "BBVA launched an agile transformation program to break down organizational barriers and enable cross-functional collaboration.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 34,
      "from": 13,
      "beatId": "019dd95a-0682-776c-8e32-635915b6754b",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Each imperative built out with figure, recommendation, named bank case study, and actions",
      "position": 4,
      "confidence": 92,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 36,
      "from": 13,
      "beatId": "019dd95a-0682-776c-8e32-728a04f7c9a1",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": "triple-take-the-action-now-what",
      "evidence": "Per-imperative actions, case studies and ROI playbook",
      "position": 3,
      "confidence": 65,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 34,
      "from": 32,
      "name": "Precedent",
      "slug": "09-precedent",
      "bestFor": "Risk mitigation, strategy validation, building confidence in new approaches",
      "matchId": "019dd95a-07fe-70ce-8d3a-301ea7391434",
      "evidence": "Recommendation -> BBVA precedent (50M digital customers, 43% C/I) -> applied actions",
      "position": 9,
      "objective": "Use BBVA precedent to validate continuous reinvention",
      "structure": "The Precedent Case -> What Happened -> The Parallel -> Applied Learning",
      "confidence": 80,
      "description": "Use historical or external examples to validate your approach"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}