{
  "docId": "019dd923-5ca1-7489-b633-697722f6fcfd",
  "docSlug": "fa54d43cb2629c57",
  "documentTitle": "The Decade to Deliver a Call to Business Action",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.773,
  "pageNumber": 7,
  "pageCount": 43,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "industry_trends",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 13,
  "notes": "The slide uses a dark blue world map background. It presents longitudinal data (2016 vs 2019) and current barriers/calls to action.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "big_number",
    "paragraph",
    "callout_box",
    "bullet_list",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b633-697722f6fcfd/7",
  "deckHref": "/decks/019dd923-5ca1-7489-b633-697722f6fcfd",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b633-697722f6fcfd.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-697722f6fcfd#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "THE DECADE TO DELIVER: CEOs call for bold action to accelerate the business contribution to the Global Goals",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-a670-77ee-86f6-c3c9ef22be78",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.08,
        "x": 0.36,
        "y": 0.55
      },
      "kind": "metric",
      "text": "63% say political uncertainty is reducing or stalling sustainability efforts",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "05d883fe-2ca3-476b-adb2-61c0bbbb961d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.08,
        "x": 0.36,
        "y": 0.75
      },
      "kind": "metric",
      "text": "88% believe our global economic systems need to refocus on equitable growth",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06f1e05e-09de-4edc-aeb6-3448dfaf1f9b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.08,
        "x": 0.26,
        "y": 0.75
      },
      "kind": "metric",
      "text": "76% say citizen trust will be critical to business competitiveness",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "20929149-afed-45e5-a2d8-b759d65f7a62",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.08,
        "x": 0.16,
        "y": 0.75
      },
      "kind": "metric",
      "text": "78% of CEOs believe we need to decouple economic growth from natural resource use",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3647d856-f6e6-4dc5-8e55-cfb2b2b7c071",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.08,
        "x": 0.06,
        "y": 0.75
      },
      "kind": "metric",
      "text": "63% see Fourth Industrial Revolution technologies as a critical accelerator",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a092683-800f-4333-99ec-e244c9611f88",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.08,
        "x": 0.06,
        "y": 0.55
      },
      "kind": "metric",
      "text": "28% cite absence of market pull as a top barrier",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "448e7b40-dd7b-4c5f-b57f-5c993926bc38",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.35,
        "y": 0.15
      },
      "kind": "metric",
      "text": "48% are implementing sustainability into their operations according to the UN Global Compact Progress Report",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "44c93d8d-ff2a-41f3-a629-a9545b7c66f9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.25,
        "y": 0.27
      },
      "kind": "metric",
      "text": "90% said they were personally committed to ensuring that their companies lead on the sustainable development agenda",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "486759fe-496c-4b66-961f-1ff88d7a67d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.08,
        "x": 0.16,
        "y": 0.55
      },
      "kind": "metric",
      "text": "43% of the world's largest companies cite competing strategic priorities",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d0adc06-5e0d-4238-bc26-0b8282b5aed3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.08,
        "x": 0.26,
        "y": 0.55
      },
      "kind": "metric",
      "text": "55% say pressure to operate with extreme cost-consciousness is a key trade-off",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7188f751-bc1a-4a2f-9db4-6851d45f3a50",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.25,
        "y": 0.21
      },
      "kind": "metric",
      "text": "78% saw opportunities to contribute to the Global Goals through their core business",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "91b216e7-2ad3-44ef-bab9-e0cac3dce2bb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.35,
        "y": 0.21
      },
      "kind": "metric",
      "text": "Only 21% feel business is currently playing a critical role in contributing to the Global Goals",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "997012f5-2e32-4e99-80f6-554f418f2ff3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.35,
        "y": 0.27
      },
      "kind": "metric",
      "text": "71% of CEOs believe that—with increased commitment and action—business can play a critical role in contributing to the Global Goals",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cda83a74-73e1-46b4-9dd1-d9ad3be84328",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.25,
        "y": 0.15
      },
      "kind": "metric",
      "text": "49% say business would be the most important actor in the delivery of the Global Goals",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3ab7013-3177-4d3f-b749-4d348247f625",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "CEOs citing absence of market pull as barrier to sustainability: 28%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-a670-77ee-86f6-c6db38f3ae7b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "This study is the fifth in a series conducted every three years that dates back to 2007. In the 2016 study, CEOs told us the Global Goals would provide a clear framework for their companies to lead on the sustainable development agenda.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d4dcaff0-07cc-4c6b-aa33-8d27da9aff9d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.05,
        "y": 0.27
      },
      "kind": "paragraph",
      "text": "This year, the 2019 study finds that CEOs believe that business execution is not measuring up to either the size of the challenge of the Global Goals or their previous level of ambition.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc4d974f-2633-440a-a146-6c11e767fc47",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "REALITY CHECK: Business' contribution to the Global Goals is not enough",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "344bcdfb-adcf-48e9-8ba6-f0dfa261f2ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.06,
        "y": 0.43
      },
      "kind": "title",
      "text": "THE DECADE TO DELIVER: CEOs call for bold action to accelerate the business contribution to the Global Goals",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "853127e6-972d-4bb8-918e-1daec38a8837",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "CEOs citing absence of market pull as barrier to sustainability",
      "numberRaw": "28%",
      "numberKind": "percent",
      "actionTitle": "REALITY CHECK: Business' contribution to the Global Goals is not enough",
      "calloutText": "THE DECADE TO DELIVER: CEOs call for bold action to accelerate the business contribution to the Global Goals",
      "numberScale": null,
      "numberValue": 28,
      "metricFamily": "environment",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-0e8a-77b7-b200-68d077343466",
      "evidence": "Data -> constraints -> 3 CTAs structure within one spread",
      "confidence": 70
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-0e8a-77b7-b200-5c599b206f8a",
      "evidence": "Title 'REALITY CHECK: Business contribution... is not enough' states insight",
      "confidence": 90
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-0e8a-77b7-b200-6486a30e3c5d",
      "evidence": "Quantified stats anchor abstract sustainability in numbers",
      "confidence": 75
    },
    {
      "name": "Storytelling: audience calibration",
      "slug": "audience",
      "agent": "storyteller",
      "layer": "slide",
      "matchId": "2d702a39-10c0-4176-8d99-4c973c78a654",
      "evidence": "Grid of 50 headshots with names and titles",
      "confidence": 0.7
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-0e8a-77b7-b200-619f40c90f6d",
      "evidence": "Big numerals 28%/43%/55%/63%/78%/76%/88% pop visually",
      "confidence": 80
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 8,
      "from": 1,
      "beatId": "019dd95a-0682-776c-8e31-ee3fa8f21c02",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Attention",
      "beatSlug": "monroes-sequence-attention",
      "evidence": "Cover + 'Decade to Deliver' hook + executive summary stats grab attention",
      "position": 1,
      "confidence": 80,
      "parentBeatName": "Hook",
      "parentBeatSlug": "hook"
    },
    {
      "to": 10,
      "from": 7,
      "beatId": "019dd95a-0682-776c-8e32-012bc1839e5a",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Reality check + outlook to 2030 set the macro context",
      "position": 1,
      "confidence": 70,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 8,
      "from": 7,
      "name": "So What Cascade",
      "slug": "41-so-what-cascade",
      "bestFor": "Data presentations, executive summaries, driving to recommendations",
      "matchId": "019dd95a-07fe-70ce-8d39-c59598a8658c",
      "evidence": "Reality-check page stacks 2016/2019 stats then explicitly drives to Call-to-Action 1, 2, 3.",
      "position": 1,
      "objective": "Cascade headline data into three calls to action",
      "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
      "confidence": 75,
      "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}