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      "text": "I can give a nice speech and put the responsibility on consumers, 'they are not willing to pay, we have to make them aware', or we can turn it around — we are going to do what is right and if it costs more, we tell that to consumers and if they are willing to pay, that is great, otherwise we are going to reduce our cost margin somehow and find efficiencies elsewhere.",
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      "text": "Companies that have global footprints can drive the climate agenda so it becomes a global movement in countries that may not have the same will or capacity to make the investments.",
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