{ "docId": "019dd923-5ca1-7489-b633-671619672db6", "docSlug": "be7f58e911596f6c", "documentTitle": "Strategy at the Pace of Technology", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 26, "pageCount": 28, "prevPage": 25, "nextPage": 27, "slideType": "appendix_methodology", "function": "summarize", "density": "overcrowded", "nDataPoints": 6, "notes": null, "elementsJson": [ "headline_text", "paragraph", "bullet_list", "numbered_list" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-671619672db6/26", "deckHref": "/decks/019dd923-5ca1-7489-b633-671619672db6", "deckJsonHref": "/decks/019dd923-5ca1-7489-b633-671619672db6.json", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-671619672db6#slide-26", "components": [ { "bbox": null, "kind": "callout", "text": "Advanced regression analysis identified four dimensions: Think, Integrate, Invest, Act", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd951-9f68-71f9-9a8f-91875fcf403b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.22, "w": 0.21, "x": 0.27, "y": 0.22 }, "kind": "list", "text": "Executive and expert interviews: We conducted 20 in-depth interviews with senior executives across a variety of global companies across industries. Most interviewees were CEOs, Business Unit leads, Chief Strategy Officers and SVP Corporate/Business Development; as well as selected Chief Digital/Technology Officers. Additionally, we collected inputs from Accenture experts with deep expertise at the intersection of strategy and technology.", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0f07d304-331c-4c4d-b792-5ac8315a7c00", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.22, "w": 0.21, "x": 0.5, "y": 0.59 }, "kind": "list", "text": "Data modeling: Dataset of 80+ explanatory variables: Accenture research developed a consistent data set for all 1634 companies covering 84 explanatory variables. This was done by augmenting existing data with data from external sources namely S&P Capital IQ (for financials from 2016-2021), IDC (for technology spending 2020-2021), Factiva (for company data and news) and Arabesque (for ESG-related metrics).", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "3b57f481-2af2-4ecd-9bc8-d05a4c4f1c1e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.22, "w": 0.21, "x": 0.5, "y": 0.22 }, "kind": "list", "text": "Data science methods: Natural Language Processing (NLP) analytics were applied to two areas: Earning calls topic modelling based on S&P Global transcripts over the period of 2018-2021, to analyze when and how companies talked about technology in the context of their business strategy. C-suite composition analysis based on S&P Capital IQ firmographic and executive profile description to identify current/past roles of key senior executives as well as relevant technology related experience", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "3b74ce33-6988-435a-af5d-2afefba76a33", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.22, "w": 0.21, "x": 0.27, "y": 0.49 }, "kind": "list", "text": "Survey and case studies: During 2022, Accenture Research conducted a comprehensive executive survey with over 2,500 C-suite executives from large companies across sectors to assess their views on the role of technology in corporate strategy. In addition, based on secondary research, expert interviews and Accenture client work, 15 case studies were developed around the impact of fast-evolving technology on competitive positioning and the way companies integrate tech considerations into their strategy development.", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "668f444d-804d-4521-86ae-80909713319b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.55, "w": 0.21, "x": 0.73, "y": 0.22 }, "kind": "list", "text": "Advanced regression analysis and profiling: Based on this broad dataset we applied advanced regression methods for explanatory variables selection and marginal effects analysis. The analysis identified consistent and distinct groups of companies along four dimensions: 1. Think—Executive mindset regarding technology 2. Integrate—Infusion of technology into strategy development 3. Invest—Technology spend growth and breadth 4. Act—Actions taken towards integrating technology. We profiled each group along distinctive characteristics, performance (financial and non-financial) and resilience (based on Accenture’s Resilience Index). Then statistical tests confirming the difference to the overall means and pairwise differences between groups were performed. Additional robustness checks using falsification tests validated significance and direction of groups’ characteristics differences. Industry, size, and country controls were always included.", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b5dd1eec-780d-45dc-9535-16009fdce706", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "metric", "text": "companies analyzed: 1634", "attrs": null, "subkind": "primary", "toolName": "Quantification", "toolSlug": "quantification", "confidence": null, "componentId": "019dd951-9f68-71f9-9a8f-9618b9df3bb2", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.21, "x": 0.04, "y": 0.22 }, "kind": "paragraph", "text": "To gain deeper understanding on the role of technology in the development of corporate strategy Accenture Research engaged in a comprehensive research program. It encompassed interviews, case studies, an executive survey and quantitative analysis applied to a common set of 1634 companies (with revenues above US$ 1.0 billion) across 9 countries and 18 industries.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "509bee6e-08d0-4866-b751-e9c67401b2d8", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.15, "x": 0.04, "y": 0.049 }, "kind": "paragraph", "text": "Research Innovation Lead\nAnna Marszalik\n\nResearch Team\nMarcin Bodziak\nEzequiel Tacsir\nLuciano Rossi", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e40a12c8-3c06-42f2-be59-673e9c39ee26", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.29, "x": 0.04, "y": 0.12 }, "kind": "title", "text": "About the Research", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "40c9ccdd-6b94-45b8-8227-28ab2c062019", "frameworkName": null, "frameworkSlug": null } ], "metrics": [ { "metricRaw": "companies analyzed", "numberRaw": "1634", "numberKind": "plain", "actionTitle": null, "calloutText": "Advanced regression analysis identified four dimensions: Think, Integrate, Invest, Act", "numberScale": null, "numberValue": 1634, "metricFamily": "other", "numberCurrency": null } ], "tools": [ { "name": "Credibility Transfer", "slug": "credibility-transfer", "agent": "Storyteller", "layer": "slide", "matchId": "019dd95a-0e8a-77b7-b1fd-bd9f5eb4b6c8", "evidence": "Methodology page: n=1,634, S&P CapIQ, 16 industries — establishes research rigor.", "confidence": 75 } ], "frameworks": [], "arcBeats": [], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }