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      "text": "This doesn’t mean changing strategic direction every two minutes. But it does mean that companies are simultaneously finding themselves at different stages of S-curves. And their inherent understanding of where innovation is taking them allows them to sharpen their strategy, pushing against the boundaries of what they once thought was possible.",
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      "text": "This remains true even in industries that don’t lend themselves to such agility. Oil and gas exploration, industrial and automotive manufacturing, or drug discovery, for example, require large investments and long-term commitments. But in a growing number of cases, technology is turning what would have been “irreversible” investments into chunks of smaller, more easily reversible decisions. Some companies are using digital twin simulations, for example, to reveal opportunities to tweak strategic investment decisions to great effect.",
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      "text": "Take BMW’s recently announced investment of more than 2 billion euros in its Hungarian Plant, where the all-electric Neue Klasse will be produced starting in 2025. Yet more than two years before the official launch, vehicle manufacturing is already underway—virtually, at least. The plant is indeed BMW’s first facility to be planned and validated 100% virtually, using NVIDIA Omniverse Enterprise. With this pioneering project, BMW Group is taking a digital-first approach to sharpen its strategy and optimize complex manufacturing decisions ahead of investments.11",
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