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      "text": "By involving suppliers and customers early with a “shift left” approach, companies can also address evolving customer needs and expectations before they lead to dissatisfaction. Companies can achieve these goals by seeking customer feedback during product development or service enhancement stages, and then use that feedback to continuously upgrade offerings. Companies can also leverage digital twin solutions to bolster this capability.",
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      "text": "Additionally, our survey found that the number of executives planning to increase designing for resiliency will jump from 17% today to 63% over the next three years. This involves incorporating process standardization to drive cost efficiencies, modular design approaches to increase flexibility, and alternative supply base options to reduce vulnerability.",
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      "text": "Tighter environmental regulations mean that companies must also add sustainability considerations to product design processes such as their carbon footprint, environmental impact and circularity. By using an eco-design approach that “shifts left”, companies can integrate sustainability principles into product design from the outset and embed them throughout the value chain.",
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