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  "documentTitle": "Reinventing Operations in Asset Management",
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      "text": "Firms of all sizes participating in the study agree that new revenue sources are the surest path to growth (see Figure 3). New revenue streams are likely to come from new products and distribution channels, but some firms are also looking to monetize capabilities beyond their product and asset management competencies. By licensing their proprietary software capabilities such as the white labelling of client platforms, or even their “product in a box” capability, firms could realize topline growth. Winning market share and enhancing performance are the other pathways to growth in which firms are investing. To win market share, it is important for asset managers to help advisers and investors understand how their products fit into an overall investment strategy. To help achieve this, firms identify sales and distribution data support and client-facing technology as key areas of investment at the enterprise level.",
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