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  "documentTitle": "Ready for take-off Why niche markets are the next big thing",
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      "text": "In fact, tech-enabled innovations behind agri-tech such as vertical farming are on the cusp of being embraced by big businesses. For example, Emirates' investment in the world's largest vertical farm enabled the airline to secure its own supply chain of locally sourced, fresh vegetables using 95% less water than outdoor farming. As large companies scale such solutions beyond the confines of a single business, these gains are just the beginning of a much larger opportunity.",
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      "text": "While the absolute amount of investment into agri-tech in China and India might be dwarfed by the amount of capital available in the US, the exponential growth of the sector in Asia means that it is likely to catch up with the US much sooner than expected. This high growth rate coupled with the rising importance of food production in Asia all but ensures that agri-tech innovation becomes key to the region's new agricultural revolution. The question is not if it will happen, but when big business will step up and enable it to become the next big thing.",
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