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  "documentTitle": "Ready for take-off Why niche markets are the next big thing",
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  "notes": "The chart illustrates a 'tipping point' narrative, contrasting the 8-year timeline for China to reach $1B in VC investment versus 17 years for the US.",
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      "text": "Take agri-tech for example, where it took just eight years for venture capital investments to reach the $1 billion mark in China, compared to 17 years for the US (Figure 2).",
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      "text": "What is notable is that the tipping point for some of these new markets could arrive much faster in large Asian economies. Take agri-tech for example, where it took just eight years for venture capital investments to reach the $1 billion mark in China...",
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      "text": "Will these new markets be attractive enough to matter to big businesses? Consider the state of e-commerce in 1994, when a Sting CD was the first product to be sold online securely. The company that facilitated the purchase was NetMarket...",
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      "text": "One of the risks is to underestimate change on a 10-year horizon... The change from now till 2030 will be dramatic in terms of customer requirements and we expect to see a higher demand for fresh vegetables that are grown locally across Asia Pacific.",
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      "text": "\"One of the risks is to underestimate change on a 10-year horizon... The change from now till 2030 will be dramatic in terms of customer requirements and we expect to see a higher demand for fresh vegetables that are grown locally across Asia Pacific.\" — Head of Global Digital Farming Unit, Leading agrochemical producer, APAC",
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      "text": "Venture capital funding rounds include Angel, Seed, Series A to D. Source: Accenture analysis, © CB Information Services, Inc.—used with permission. Accenture interviews with senior business leaders.",
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