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  "documentTitle": "Ready for take-off Why niche markets are the next big thing",
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      "text": "We refer to these new spaces as tech-propelled markets, where tech-enabled innovations are created to address specific unmet needs (e.g., mobility solutions for the elderly, or e-commerce solutions for the remote rural consumers).",
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      "text": "More importantly, over 50% of that venture capital investment was directed to eight tech-propelled markets (Figure 1).",
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      "text": "VC investment growth across 8 study countries (last 5 years): 36%",
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      "text": "These interlinked challenges have pushed perennial—though sometimes peripheral—problems to the forefront, making issues like food security and access to healthcare suddenly pertinent to the previously comfortable, not only the under-served.",
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      "text": "Far from a return to normalcy, the “post-COVID” world has been marked by ongoing crises. New variants continue to place extreme pressure on healthcare systems, even as geopolitical tensions exacerbate supply chain disruptions. Meanwhile, an increasingly uncertain global economic outlook is being compounded by rising inflation, eating into consumer confidence and spending power. Add to that the urgency to address climate crisis.",
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      "text": "In the last five years, venture capital investments in startups across the eight countries in our study (Australia, Brazil, China, India, Indonesia, Japan, Singapore and United Arab Emirates) grew 36%, reaching $361 billion. This growth rate is comparable to the US, where venture capital investments grew by 30% over the same period. More importantly, over 50% of that venture capital investment was directed to eight tech-propelled markets (Figure 1).",
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