{ "docId": "019dd923-5ca1-7489-b633-50c3a80593bc", "docSlug": "80cd99a578787b77", "documentTitle": "Ready for take-off Why niche markets are the next big thing", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 28, "pageCount": 37, "prevPage": 27, "nextPage": 29, "slideType": "client_example", "function": "illustrate_case", "density": "dense", "nDataPoints": 3, "notes": "The slide uses a three-column layout to present two distinct case studies.", "elementsJson": [ "paragraph" ], "metadataConfidence": 0.9, "imagePath": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-50c3a80593bc/28", "deckHref": "/decks/019dd923-5ca1-7489-b633-50c3a80593bc", "deckJsonHref": "/decks/019dd923-5ca1-7489-b633-50c3a80593bc.json", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-50c3a80593bc#slide-28", "components": [ { "bbox": null, "kind": "callout", "text": "Singapore farms will need to scale up their annual production, thereby opening up a $191 million vertical farming market by 2030.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd951-9f65-74fd-b78d-4a49c54274e0", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "metric", "text": "Singapore vertical farming market by 2030: $191 million", "attrs": null, "subkind": "primary", "toolName": "Quantification", "toolSlug": "quantification", "confidence": null, "componentId": "019dd951-9f65-74fd-b78d-4c360690e591", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.5, "w": 0.25, "x": 0.65, "y": 0.2 }, "kind": "paragraph", "text": "pursued, this time in a partnership between two giants: a US farm equipment manufacturer and global networking company Ericsson. The two companies plan to bring precision agriculture to Brazil by expanding 5G networks in the country's underserved rural areas. Currently, only about 10% of Brazil's farmland has internet connectivity, limiting the opportunity for the country's farmers to benefit from innovations such as autonomous tractors, Internet of Things crop sensors and computer vision-guided fertilizer use. Ericsson estimates that low-latency, high-bandwidth 5G could boost global agricultural earnings by $1.9 billion over the next decade.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "27f55e64-1575-4636-b200-8d04c58e68c7", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.5, "w": 0.25, "x": 0.11, "y": 0.2 }, "kind": "paragraph", "text": "For highly import-dependent food markets such as Singapore, the bid to strengthen their food security and safety has led the government to set bold targets for domestic food production in the next 10 years. To meet consumption growth and national food security targets, we estimate that Singapore farms will need to scale up their annual production, thereby opening up a $191 million vertical farming market by 2030. Although several promising vertical farming startups have sprouted up across the island in recent years, intervention from large companies is still needed to accelerate progress. Recognizing this need, Singapore's sovereign wealth fund", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "4c9ed275-9754-4c35-bbe3-4f4364e838b4", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.5, "w": 0.25, "x": 0.38, "y": 0.2 }, "kind": "paragraph", "text": "Temasek Holdings has entered a $30-million joint venture with German life sciences multinational Bayer. As part of the Unfold collaboration, Bayer will provide proprietary germplasm to support new varieties of lettuce, spinach and tomatoes tailored for the unique indoor environment of vertical farms. Temasek, on the other hand, aims to bridge the gap between Big Ag and the country's nascent agri-tech firms by introducing Unfold's high-yield seeds to its network of startups such as Sustenir Agriculture. Brazil, on the other hand, has taken a different approach to addressing the agriculture industry's issues. Instead of vertical farming, precision farming is being", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "6e703be0-8b67-47ec-9fb9-7f169085fd4f", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.22, "x": 0.74, "y": 0.94 }, "kind": "title", "text": "Ready for take-off: Why niche markets are the next big thing", "attrs": null, "subkind": "subtitle", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "78ef216e-ef8c-4b40-8fd1-ee913b3d1f22", "frameworkName": null, "frameworkSlug": null } ], "metrics": [ { "metricRaw": "Singapore vertical farming market by 2030", "numberRaw": "$191 million", "numberKind": "money", "actionTitle": null, "calloutText": "Singapore farms will need to scale up their annual production, thereby opening up a $191 million vertical farming market by 2030.", "numberScale": "m", "numberValue": 191, "metricFamily": "other", "numberCurrency": "$" } ], "tools": [ { "name": "Audience Definition", "slug": "audience-definition", "agent": "Storyteller", "layer": "slide", "matchId": "49aa780e-3c66-4a6c-8809-dd490dcc6fa6", "evidence": "For highly import-dependent food markets such as Singapore, the bid to strengthen their food security and safety has led the government to set bold targets for domestic food production in the next 10", "confidence": 0.7 }, { "name": "Concrete Language", "slug": "concrete-language", "agent": "Storyteller", "layer": "slide", "matchId": "019dd95a-0e8a-77b7-b1f5-4fa1cbd37dc4", "evidence": "Singapore $191M vertical-farming market by 2030 quantifies the case.", "confidence": 80 }, { "name": "Data Story Arc", "slug": "data-story-arc", "agent": "Storyteller", "layer": "slide", "matchId": "55a34638-5903-4754-809d-0c9d8b52f4f8", "evidence": "Temasek Holdings has entered a $30-million joint venture with German life sciences multinational Bayer.", "confidence": 0.6 }, { "name": "Sinatra Test", "slug": "sinatra-test", "agent": "Storyteller", "layer": "slide", "matchId": "019dd95a-0e8a-77b7-b1f5-5030908882f9", "evidence": "Singapore vertical-farming used as flagship precedent.", "confidence": 70 } ], "frameworks": [], "arcBeats": [ { "to": 28, "from": 14, "beatId": "019dd95a-0680-7418-820e-a1ebb3037c12", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Each pillar proved with Figs 4-5 plus Dubai 3D, Japan elder care, Gacha, Singapore VF cases", "position": 4, "confidence": 88, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 30, "from": 12, "beatId": "019dd95a-0680-7418-820e-b19005771eda", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": "triple-take-the-action-now-what", "evidence": "Three-pillar lens + 'what business leaders can do' recommendations", "position": 3, "confidence": 60, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "loops": [ { "to": 28, "from": 23, "name": "Precedent", "slug": "09-precedent", "bestFor": "Risk mitigation, strategy validation, building confidence in new approaches", "matchId": "019dd95a-07fe-70ce-8d38-d7a2ee25cb10", "evidence": "Divider with 80% stat then Fig 5 91% partnerships then Gacha shuttle then recommendation then Singapore VF $191M.", "position": 6, "objective": "Pillar 3: ecosystem partnerships, proven via Gacha + Singapore precedents", "structure": "The Precedent Case -> What Happened -> The Parallel -> Applied Learning", "confidence": 76, "description": "Use historical or external examples to validate your approach" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }