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  "documentTitle": "Ready for take-off Why niche markets are the next big thing",
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      "text": "Despite the interest from startups, big businesses remain largely absent from these opportunities. In fact, less than 3% of the companies active in six tech-propelled markets we studied had revenues above $5 billion. The situation was particularly acute in health-tech and agri-tech. (Figure 3)",
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      "text": "Focus countries (Australia, Brazil, China, India, Indonesia, Japan, Singapore and United Arab Emirates) Sources: Accenture analysis, Quid analysis.",
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