{
  "docId": "019dd923-5ca1-7489-b633-3a3680d6162e",
  "docSlug": "e6b3796b5d45dab4",
  "documentTitle": "Make the leap, take the lead: Tech strategies for innovation and growth",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 26,
  "pageCount": 38,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "The slide uses a mix of narrative text and a key metric to demonstrate the success of DT's transformation strategy.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "callout_box",
    "big_number",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b633-3a3680d6162e/26",
  "deckHref": "/decks/019dd923-5ca1-7489-b633-3a3680d6162e",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b633-3a3680d6162e.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-3a3680d6162e#slide-26",
  "components": [
    {
      "bbox": {
        "h": 0.115,
        "w": 0.278,
        "x": 0.367,
        "y": 0.232
      },
      "kind": "callout",
      "text": "DT was flexible, resilient and innovative during the pandemic—for both their employees and customers—as opposed to merely focusing on survival.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2dc45c75-d580-40a7-8d91-f60b0f860fb8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.865,
        "w": 0.355,
        "x": 0.645,
        "y": 0.135
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f27c00b0-b1f9-42b6-8411-3891f0a46709",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.065,
        "x": 0.367,
        "y": 0.368
      },
      "kind": "metric",
      "text": "2x",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a7b6de62-14c5-4acb-a7dc-e573d23c7bfb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "work processes transformed vs. Others: 2x",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-9f68-71f9-9a9b-7f62b327c832",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.333,
        "x": 0.078,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "Why? Because of a decision by DT in 2016 to modernize its IT estate and invest in cultural and technological innovation.17 The enterprise-wide transformation initiative was aimed at improving employees' skills, democratizing access to technology, and restoring stability and reliability to its IT organization. Based on our own study, Leapfroggers provide access to modern IT tools and capabilities across the enterprise, transforming 2x as many work processes compared to Others.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "14b6582a-e21b-4b38-8e66-9619b6a00e10",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.355,
        "w": 0.333,
        "x": 0.078,
        "y": 0.228
      },
      "kind": "paragraph",
      "text": "Germany's Deutsche Telekom (DT) embodies what it means to reach. The telecom giant has performed well in a difficult business environment and has been a model of resilience. Within days of COVID-19 lockdown restrictions being put in place, Deutsche Telekom's networks faced an onslaught of traffic. The number of digital conferences increased 322%, and the number of people watching Netflix soared 3074%. Yet DT's communications networks remained stable and secure, and the company was able to move 16,000 service and call-center employees into their home offices within a very short time.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b5ce2cb-85e4-458f-b371-1f7198ca3843",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.278,
        "x": 0.367,
        "y": 0.465
      },
      "kind": "paragraph",
      "text": "as many work processes transformed compared to Others",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8fae9e26-0d95-4b38-8e26-1bd487937068",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.278,
        "x": 0.367,
        "y": 0.612
      },
      "kind": "paragraph",
      "text": "Deutsche Telekom is actively using AI to create new experiences for customers: Chatbots, smart speakers and an app that \"knows\" the best available internet connection for your phone. DT is even using AI to help strategic planners decide where to build out new fiber-optic network services. As part of the program, an aerial vehicle flies over an area, and using sensors and laser-scanning technology, gathers data on landscape features, like houses, grass and trees.18",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9fe4184f-2afc-49d5-b0e7-1fc1e33d27e2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.463,
        "x": 0.078,
        "y": 0.135
      },
      "kind": "title",
      "text": "Expanding access to technology",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "62aaaab1-2cde-4ab8-8b75-8631feceae78",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "work processes transformed vs. Others",
      "numberRaw": "2x",
      "numberKind": "multiplier",
      "actionTitle": null,
      "calloutText": "DT was flexible, resilient and innovative during the pandemic—for both their employees and customers—as opposed to merely focusing on survival.",
      "numberScale": null,
      "numberValue": 2,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-0e0a-742d-9e7c-76525a23dcc7",
      "evidence": "Deutsche Telekom case with specific employee/customer programs.",
      "confidence": 85
    },
    {
      "name": "Credibility Transfer",
      "slug": "credibility-transfer",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-0e0a-742d-9e7c-7db03149d5df",
      "evidence": "Borrows DT brand authority.",
      "confidence": 70
    },
    {
      "name": "Sinatra Test",
      "slug": "sinatra-test",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-0e0a-742d-9e7c-7a96152b65e3",
      "evidence": "DT used as flagship Reach case.",
      "confidence": 80
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 27,
      "from": 19,
      "beatId": "019dd95a-0680-7418-820d-18752fbfa521",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Replatform/Reframe/Reach with Jio, BBVA, DT, Vodafone cases.",
      "position": 4,
      "confidence": 90,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 31,
      "from": 19,
      "beatId": "019dd95a-0680-7418-820d-28f929c9322f",
      "arcName": "The Transformation Tale",
      "arcSlug": "transformation-tale",
      "beatName": "The Bridge",
      "beatSlug": "transformation-tale-the-bridge",
      "evidence": "Replatform, Reframe, Reach as the bridge to leadership.",
      "position": 3,
      "confidence": 60,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 27,
      "from": 24,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019dd95a-07fe-70ce-8d37-493dcdcad5b2",
      "evidence": "Section divider Reach -> 25% benchmark -> Deutsche Telekom and Vodafone cases.",
      "position": 5,
      "objective": "Drill into Reach practice with two cases",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 85,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}