{ "docId": "019dd923-5ca1-7489-b633-3a3680d6162e", "docSlug": "e6b3796b5d45dab4", "documentTitle": "Make the leap, take the lead: Tech strategies for innovation and growth", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 23, "pageCount": 38, "prevPage": 22, "nextPage": 24, "slideType": "case_study", "function": "illustrate_case", "density": "overcrowded", "nDataPoints": 6, "notes": "The slide uses a narrative structure to explain the 'Leapfrogger' concept through the specific example of Carrefour.", "elementsJson": [ "headline_text", "paragraph", "callout_box", "photo" ], "metadataConfidence": 0.95, "imagePath": null, "slideHref": "/slides/019dd923-5ca1-7489-b633-3a3680d6162e/23", "deckHref": "/decks/019dd923-5ca1-7489-b633-3a3680d6162e", "deckJsonHref": "/decks/019dd923-5ca1-7489-b633-3a3680d6162e.json", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-3a3680d6162e#slide-23", "components": [ { "bbox": { "h": 0.15, "w": 0.42, "x": 0.52, "y": 0.57 }, "kind": "callout", "text": "#1 priority for Leapfroggers during the pandemic was scaling new innovations.", "attrs": null, "subkind": "primary", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "9b05ee30-c77e-4e83-b679-7bf6edef970f", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.48, "w": 0.53, "x": 0.47, "y": 0.52 }, "kind": "image", "text": null, "attrs": null, "subkind": "photo", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7b3137c3-eb57-4b69-be98-7d532782b06a", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "metric", "text": "Carrefour food e-commerce sales target by 2022: 4.2 billion euros", "attrs": null, "subkind": "primary", "toolName": "Quantification", "toolSlug": "quantification", "confidence": null, "componentId": "019dd951-9f68-71f9-9a9a-fe61d075e591", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.28, "w": 0.42, "x": 0.07, "y": 0.23 }, "kind": "paragraph", "text": "Instead of trying to build their own expensive IT systems and platforms, they partner with public-cloud providers and startups. (About 89% of Leapfroggers—the highest proportion of any group we studied—believe in building partnerships across the ecosystem.) Instead of being protective and defensive, they have the humility to learn from, and work with, others. They understand “second-mover” advantage. The shift in mindset to innovation is evident in their actions: Scaling new innovations was their first priority during the pandemic and 67% of Leapfroggers looked to aggressively increase revenue from non-core business lines compared to 53% of Others.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "43e17e80-6b6d-4a38-ad6b-edc5396758cf", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.32, "w": 0.42, "x": 0.07, "y": 0.52 }, "kind": "paragraph", "text": "We see this mindset embodied in France’s Carrefour Group, one of the world’s biggest supermarket chains. Over the past three years, Carrefour has been undergoing a major overhaul to boost sales and profits and transform itself into a digitally savvy food retailer. Driving its strategy? Innovation. The company wants to increase food e-commerce sales to 4.2 billion euros by 2022.14 To get there, the company has invested 2.8 billion euros in its digital transformation and has partnered with the likes of Google to create innovation labs and reinvent the customer experience. Carrefour has also focused on collaborating with startups and fostering external innovation. Notably, in 2017, Carrefour Poland’s C4 Retail Lab incubator was shortlisted for an Open Innovation Award.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "4c826a76-5bf5-490e-9953-089e05ec31f7", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.32, "w": 0.42, "x": 0.52, "y": 0.23 }, "kind": "paragraph", "text": "During the pandemic, Carrefour and Google launched a voice-activated grocery shopping service in France. Users who adopt Google Assistant can link their Google and Carrefour accounts to add items to a shopping list by just saying words like “butter,” “milk,” “eggs,” or product and brand names. After placing an order, customers can pick their preferred delivery method—home delivery or pickup. The focus on digital has lifted Carrefour’s overall financial performance, and the company is now on target to meet its goal of increasing food e-commerce sales to 4.2 billion euros by 2022. In 2020, globally, Carrefour drove growth of more than 70% in food commerce, reaching 2.3 billion euros.15 In Brazil, where Carrefour operates 96 stores, the investments in innovation technologies paid off when the pandemic hit: in Q2 of 2020 alone, Carrefour’s e-commerce saw a growth of 377%, outgrowing the overall food e-commerce Brazilian market by 39%.16", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "94e8708d-3bfb-4d82-9a3c-a42b00569a5a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.45, "x": 0.07, "y": 0.08 }, "kind": "title", "text": "Second-mover mindset: innovation and collaboration", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c65fb0ad-5ebf-4c4f-85c1-237e6f51084f", "frameworkName": null, "frameworkSlug": null } ], "metrics": [ { "metricRaw": "Carrefour food e-commerce sales target by 2022", "numberRaw": "4.2 billion euros", "numberKind": "plain", "actionTitle": null, "calloutText": "#1 priority for Leapfroggers during the pandemic was scaling new innovations.", "numberScale": "b", "numberValue": 4.2, "metricFamily": "revenue", "numberCurrency": null } ], "tools": [ { "name": "Concrete Language", "slug": "concrete-language", "agent": "Storyteller", "layer": "slide", "matchId": "019dd95a-0e0a-742d-9e7c-6797f956e00a", "evidence": "Specific 4.2 billion euros figure tied to a named partnership case.", "confidence": 80 }, { "name": "Sinatra Test", "slug": "sinatra-test", "agent": "Storyteller", "layer": "slide", "matchId": "019dd95a-0e0a-742d-9e7c-6a8fa49c247e", "evidence": "Reframe case study used as flagship.", "confidence": 75 } ], "frameworks": [], "arcBeats": [ { "to": 27, "from": 19, "beatId": "019dd95a-0680-7418-820d-18752fbfa521", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Replatform/Reframe/Reach with Jio, BBVA, DT, Vodafone cases.", "position": 4, "confidence": 90, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" }, { "to": 31, "from": 19, "beatId": "019dd95a-0680-7418-820d-28f929c9322f", "arcName": "The Transformation Tale", "arcSlug": "transformation-tale", "beatName": "The Bridge", "beatSlug": "transformation-tale-the-bridge", "evidence": "Replatform, Reframe, Reach as the bridge to leadership.", "position": 3, "confidence": 60, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "loops": [ { "to": 23, "from": 22, "name": "Zoom In", "slug": "06-zoom-in", "bestFor": "Technical deep-dives, case studies, detailed analysis", "matchId": "019dd95a-07fe-70ce-8d37-45e860c5a802", "evidence": "Section divider Reframe -> second-mover/innovation case ($4.2bn euros).", "position": 4, "objective": "Drill into Reframe practice with innovation case", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "confidence": 80, "description": "Start broad, then progressively focus on specific details that prove your point" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }