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  "documentTitle": "Level Up: Elevate Your Business With a Platform Strategy",
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      "text": "Platform adopters are more profitable—and more resilient—than their peers.",
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      "text": "Foregone EBITDA if non-platform companies matched platform-adopter margins (2019-2022): $231 billion",
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      "text": "If non-platform companies operated at the same margins as platform adopters from 2019 to 2022, they would have generated $231 billion more EBITDA. Further, they would have achieved higher valuations. As measured by enterprise value to invested capital multiple, platform adopters saw an average of 2.4x in market premium, well above the 1.5x premium of non-platform companies.",
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      "text": "One platform adopter experiencing a boost in performance is Nike. The US-based footwear and apparel leader is using a platform strategy to aggregate customer offerings and provide a hub for athletes via its Training Club and Run Club applications. This unique community gives Nike customers a much more sophisticated experience. The platform strategy also goes the extra mile for Nike, allowing the company to capture valuable data insights, offer more personalized products and services, and even decompose existing capabilities and offer them to business partners as individual services such as inventory visibility. Since adopting its platform strategy, Nike has seen the share of overall brand revenue attributed to its digital business climb from 10% to 24%.",
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