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  "documentTitle": "Level Up: Elevate Your Business With a Platform Strategy",
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      "text": "The 152 platform adopters in our analysis generated, on average, 2.1 percentage points higher margins in the 2019 to 2022 period, compared with non-platform companies.",
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      "text": "Is this approach changing their game? The 152 platform adopters in our analysis generated, on average, 2.1 percentage points higher margins in the 2019 to 2022 period, compared with non-platform companies. However, this higher profitability is just the tip of the iceberg.",
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      "text": "Our recent analysis of 375 of the world’s largest 2,000 companies from 12 industries found that 152 are what we call “platform adopters.” Unlike the 39 companies we identified as full platform companies—whose entire business model is based on a platform strategy—the adopters pursue platform strategies for specific purposes: namely, to launch new business opportunities or provide completely new customer experiences.",
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      "text": "Using a platform strategy to boost business performance isn't a new concept. Amazon, LinkedIn, Salesforce and hundreds of other platform companies have anchored their success on the value that comes from connecting customers, suppliers or peers. What is new is the recognition that non-digitally native companies can also benefit from platform business models that deliver new and hard-to-replicate services or experiences.",
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      "text": "To read more about our research see page 20.",
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