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  "documentTitle": "Level Up: Elevate Your Business With a Platform Strategy",
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  "notes": "The slide uses a 4-column table to categorize platform business models: Aggregators, Integrators, Infrastructure, and Capabilities.",
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      "text": "Questions to ask: 1. What are we particularly good at or known for? 2. Can we optimize (and monetize) this capability with a platform strategy? 3. Would our ecosystem partners find this capability useful and relevant to their needs? 4. Would the capability be hard for our platform ecosystem partners to replicate?",
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      "text": "Mapping and decomposing what's available is, therefore, a critical step in executing a platform strategy.",
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      "text": "Successful platform adopters use their platform strategies to develop new and hard-to-replicate customer experiences and business models. Building unique capabilities—or control points—in these areas starts with leaders decomposing their capabilities and technology infrastructure to determine which component combinations might offer something new in terms of services, products or experiences.",
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      "text": "According to Chris Kasten, senior vice president, Common Platforms at PayPal: \"Many companies don't know what they have. They may know what technology they have, but they can't express the business capabilities they have and how those relate to the business. Mapping and decomposing what's available is, therefore, a critical step in executing a platform strategy.\"",
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      "text": "Companies tend to use platforms in four ways to develop their control points and generate value. These business models, first put forward by Sangeet Paul Choudary, include: aggregators of services; integrators of data, resources and insights; \"as-a-service\" infrastructure players; or capability providers. Our research identified some common characteristics for each (see chart below).",
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      "text": "\"Many companies don't know what they have. They may know what technology they have, but they can't express the business capabilities they have and how those relate to the business.\" — Chris Kasten, senior vice president, Common Platforms at PayPal",
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