{
  "docId": "019dd923-5ca1-7489-b633-350b093100e1",
  "docSlug": "231d34252220eeae",
  "documentTitle": "Level Up: Elevate Your Business With a Platform Strategy",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 12,
  "pageCount": 22,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "client_example",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide uses a high-quality industrial photo to set the context of energy/logistics.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "photo",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b633-350b093100e1/12",
  "deckHref": "/decks/019dd923-5ca1-7489-b633-350b093100e1",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b633-350b093100e1.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-350b093100e1#slide-12",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "It developed a digital logistics platform that optimized its operational costs and reduced its carbon emissions by 15% across its fleet of vessels.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-9f61-736a-b21c-101fe8fbba99",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.62,
        "x": 0,
        "y": 0.15
      },
      "kind": "image",
      "text": "Two workers in hard hats and orange coveralls looking at tablets in an industrial setting at night.",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3acde4f-2500-419b-a1d1-f3a4e6f1c2ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "carbon emissions reduction across vessel fleet: 15%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-9f61-736a-b21c-14fab8ba9dbb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.28,
        "x": 0.67,
        "y": 0.53
      },
      "kind": "paragraph",
      "text": "The second thing platform adopters focus on is the development of new business models. Malaysian energy group Petronas offers a prime example. It developed a digital logistics platform that optimized its operational costs and reduced its carbon emissions by 15% across its fleet of vessels. In collaboration with Accenture and Amazon Web Services (AWS), the company is now rolling out this innovative platform under the name STEAR to other industry players, improving their efficiency and sustainability through lower fuel consumption and intelligent routing and scheduling.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a931909-d3e6-499d-bd22-bd16b3cb96c9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.04,
        "y": 0.92
      },
      "kind": "paragraph",
      "text": "Level up: Elevate your business with a platform strategy",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7308b654-1a7b-4a59-9f5e-18cef545be24",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.28,
        "x": 0.67,
        "y": 0.2
      },
      "kind": "title",
      "text": "Platforms push traditional companies into new performance frontiers that are characterized by hard-to-replicate capabilities and customer experiences.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d85d34b8-dfec-4eeb-87e1-3222dc9dc23f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.04,
        "y": 0.11
      },
      "kind": "title",
      "text": "Learn from the best: what platform adopters get right",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3f34b59-63e7-4dc2-89ba-64cc02443838",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "carbon emissions reduction across vessel fleet",
      "numberRaw": "15%",
      "numberKind": "percent",
      "actionTitle": "Platforms push traditional companies into new performance frontiers that are characterized by hard-to-replicate capabilities and customer experiences.",
      "calloutText": "It developed a digital logistics platform that optimized its operational costs and reduced its carbon emissions by 15% across its fleet of vessels.",
      "numberScale": null,
      "numberValue": 15,
      "metricFamily": "environment",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-0d41-758f-99f6-346e30bf62fa",
      "evidence": "Pull quote names 'new performance frontiers' as the insight.",
      "confidence": 80
    },
    {
      "name": "Anchoring Bias",
      "slug": "anchoring-bias",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "685a8158-37d6-48f6-bd0a-6cd24a7d0f37",
      "evidence": "It developed a digital logistics platform that optimized its operational costs and reduced its carbon emissions by 15% across its fleet of vessels.",
      "confidence": 0.6
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-0d41-758f-99f6-3e101f03dafc",
      "evidence": "Specific 15% reduction, fleet of vessels, STEAR platform name.",
      "confidence": 80
    },
    {
      "name": "Credibility Transfer",
      "slug": "credibility-transfer",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-0d41-758f-99f6-38b36abf9e6f",
      "evidence": "Petronas (Malaysian energy) case with 15% emissions cut + Accenture/AWS partnership.",
      "confidence": 85
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-0d41-758f-99f6-418c69ea8289",
      "evidence": "Purple pull quote stands out against the dark photo.",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 8,
      "beatId": "019dd95a-0680-7418-820c-f4f0ab663de2",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Ecosystem value framing, partnerships data, three things successful adopters do.",
      "position": 3,
      "confidence": 85,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 13,
      "from": 11,
      "beatId": "019dd95a-0680-7418-820d-047f7dea21c4",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Three things successful adopters get right.",
      "position": 2,
      "confidence": 70,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 11,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019dd95a-07fe-70ce-8d37-2cfe6e082877",
      "evidence": "Pull quotes name 'three things' and pp 11-13 walk new CX, new business models (Petronas), and biz+tech combination.",
      "position": 3,
      "objective": "Identify the three things successful platform adopters consistently get right",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 75,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}