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  "documentTitle": "Innovation Unleashed Building a culture that drives sustained growth",
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      "text": "the enhanced innovation capabilities remained siloed in R&D, without making other units—from procurement and sourcing to finance and marketing—more innovative",
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      "text": "For example, despite having a long history of successful innovation, a leading consumer packaged goods company lost market share in many of its popular product lines. To remedy the situation, the company doubled down on its innovation structures, by investing even more in its R&D labs to develop eye-catching new products.",
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