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  "docSlug": "bbff997ea013e081",
  "documentTitle": "Innovation Unleashed Building a culture that drives sustained growth",
  "authorId": "Accenture",
  "authorName": "Accenture",
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  "notes": "The chart uses a shaded area between two growth curves to visualize the 'gap'.",
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      "text": "118% Growth Gap or $11.8bn in lost revenue opportunity (2017-23)",
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      "text": "Revenue Growth Gap chart showing Pacesetter vs Straggler growth trajectories from 2017 to 2023f.",
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      "text": "Lost revenue opportunity (2017-23): $11.8bn",
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      "text": "To better understand the opportunity cost of being a Straggler, we modeled the revenue growth rate of a hypothetical Pacesetter and Straggler, both with revenue of $10 billion. To estimate the potential lost revenue from being a Straggler between 2017-20—as well as the hypothetical future lost revenue between 2021-23—we calculated the average compound annual revenue growth rate (past and forecasted) for both Pacesetters and Stragglers. From 2017 to 2020, we found that the Straggler missed out on 34% of its potential revenue, or $3.4 billion, compared to the Pacesetter. However, for the entire 2017-23 period, the Straggler would have foregone $11.8 billion of potential revenue. In other words, companies with lower innovation culture scores (i.e. Stragglers) forego huge amounts of revenue and will continue to do so in the future unless they take action.",
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      "text": "Figure 3: Pacesetters are poised to widen the revenue gap over Stragglers. Companies with a lower innovation culture score have foregone substantial revenue and will continue to do so in the future unless they take action.",
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