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  "documentTitle": "Innovation Unleashed Building a culture that drives sustained growth",
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      "text": "In our August 2021 global survey of 1,000 C-level executives, 82% said they believe that if they provide the suitable structures to support innovation, then an innovation culture—and the rewards it brings—will follow.",
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      "text": "and continuous innovative products and services, improved experiences for customers, and better ways of working for employees will follow. However, such moves have often proven disappointing. Sometimes they simply don't deliver as expected. Sometimes they are sparks in the dark—they do well as individual units, yet the company finds that it cannot replicate their success across the organization at large; a common example is \"proof-of-concept factories\" that fail to scale beyond a few successes.",
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      "text": "It's often elusive. It's sometimes tidal. When it comes to innovation, leaders may differ on their approach, but most agree that innovation is critical to business success, especially now, as the world recovers from the COVID-19 pandemic. What changes over time, though, is the thinking about how to create and sustain a culture in which innovation flourishes. In fact, just 20% of the executives in our survey believe that their company today has the kind of culture it takes to support the ongoing innovation needed to thrive.",
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