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  "documentTitle": "Innovation Unleashed Building a culture that drives sustained growth",
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      "text": "Start from the top: Leaders must be a role model for the desired mindsets.\nAddress the frozen middle: Next, bring leaders on board, and inspire them to lead the change.\nMake it simple and practical: Provide clear examples of small ways to activate behaviors in the day-to-day.\nLeverage experimentation: Allow leaders to try out the behaviors and witness the impact first-hand, which will build belief over time.\nCreate envy: Share stories of success widely across the organization, giving all employees practical tips on activating the new mindsets.\nReinforce the mindsets: Embed mindsets into employee and leadership assessments.",
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