{
  "docId": "019dd923-5ca1-7489-b633-2f147326ffb1",
  "docSlug": "bbff997ea013e081",
  "documentTitle": "Innovation Unleashed Building a culture that drives sustained growth",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 17,
  "pageCount": 26,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "client_example",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "action_title",
    "paragraph",
    "callout_box",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b633-2f147326ffb1/17",
  "deckHref": "/decks/019dd923-5ca1-7489-b633-2f147326ffb1",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b633-2f147326ffb1.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-2f147326ffb1#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.86,
        "w": 0.29,
        "x": 0.64,
        "y": 0.07
      },
      "kind": "callout",
      "text": "Such companies nurture new ideas and solutions—without letting the \"reasons why not\" take charge before an idea has been explored. Instead, they seek to learn by experimenting in low-cost, nimble ways.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e182c64-fbbd-46a9-a0d1-546cb34128bb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "They embody behaviors such as bravery, adaptability, and playfulness. And such companies playfully exert their energy to push projects forward in line with their vision.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-9f68-71f9-9a8c-074905acabef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.55,
        "x": 0.07,
        "y": 0.33
      },
      "kind": "paragraph",
      "text": "To hone its ability to develop fresh ideas and bolder thinking, a leading life sciences company recognized the need to develop a stronger innovation culture. This involved, among other initiatives, training team members across the organization on how to build stronger bonds of empathy with patients and physicians, as well as how to become more agile and receptive to new ways of thinking. The payoff for the company was better customer service and improved market offerings: empathy exercises, for instance, led to a greater emphasis on patients' varied challenges and goals when designing products; increased employee agility, meanwhile, led to greater use of prototyping, which has similarly allowed the company to bring more relevant solutions to market. The practice of being involves bravely embodying the change you want to see in your organization. For companies that excel at this practice, their growth and problem-obsessed mindset drive them to look for new sources of inspiration.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "67c1af50-2988-45c6-b841-237905c0e8e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Such companies nurture new ideas and solutions—without letting the \"reasons why not\" take charge before an idea has been explored. Instead, they seek to learn by experimenting in low-cost, nimble ways.",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-9f68-71f9-9a8c-0a07a15ee049",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.38,
        "x": 0.07,
        "y": 0.78
      },
      "kind": "source-note",
      "text": "They embody behaviors such as bravery, adaptability, and playfulness. And such companies playfully exert their energy to push projects forward in line with their vision.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8d1e2034-c878-4e0e-8149-7d82134ad474",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.55,
        "x": 0.07,
        "y": 0.15
      },
      "kind": "title",
      "text": "A leading life sciences company uses \"empathy exercises\" to become customer-focused",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04b3f48d-b0ac-44a8-a128-b82ed691b9f6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-0d40-7758-be3c-a9e6a50989e3",
      "evidence": "Title states the mechanism: 'empathy exercises to become customer-focused'.",
      "confidence": 78
    },
    {
      "name": "Sinatra Test",
      "slug": "sinatra-test",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-0d40-7758-be3c-af22c1c3f35c",
      "evidence": "Single life-sciences leader anchors the 'Doing' practice.",
      "confidence": 65
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 17,
      "from": 12,
      "beatId": "019dd95a-0680-7418-820c-8ca9485bdb16",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Six branded case studies (Travelers, Google, Pfizer, AARP, life-sci) prove the practices.",
      "position": 4,
      "confidence": 88,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 17,
      "from": 10,
      "beatId": "019dd95a-0680-7418-820c-9b37d4893f21",
      "arcName": "The Transformation Tale",
      "arcSlug": "transformation-tale",
      "beatName": "Future Vision (Gain)",
      "beatSlug": "transformation-tale-future-vision-gain",
      "evidence": "Pacesetter practices and exemplar companies show the gain state.",
      "position": 2,
      "confidence": 72,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 12,
      "name": "Precedent",
      "slug": "09-precedent",
      "bestFor": "Risk mitigation, strategy validation, building confidence in new approaches",
      "matchId": "019dd95a-07fd-712f-b775-88ad399dda64",
      "evidence": "Travelers, Google, Pfizer, AARP, and a life-sciences leader each anchor one of the five practices.",
      "position": 5,
      "objective": "Validate the framework via six branded precedent cases",
      "structure": "The Precedent Case -> What Happened -> The Parallel -> Applied Learning",
      "confidence": 88,
      "description": "Use historical or external examples to validate your approach"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}