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  "documentTitle": "Innovation Unleashed Building a culture that drives sustained growth",
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      "text": "Google is widely recognized for its strong culture of innovation. In the words of former Google CEO and Alphabet chairman Eric Schmidt, using the baseball analogy, the company successfully steers innovation by creating “more at-bats per unit of time and money than anyone else”. More than most, Google understands that an unavoidable cost of innovation is frequent failure and, thus, does not penalize or stigmatize efforts (and employees) that fail. Instead, Google rewards experimentation and risk-taking (“at bats”) in not only its core product and tech businesses but also in its sales divisions and in its numerous support function. Google’s stellar results highlight the importance of steering a company to frequent opportunities for innovation success.",
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      "text": "The practice of steering involves aligning and governing the organization on the value and focus of innovation. Steerers prioritize innovation efforts and funding in response to customer and market forces. They plan for a robust innovation portfolio with visionary and action mindsets. They use their passion and influence to ensure that innovation’s contributions to the organization’s agenda are widely recognized and gather momentum. They are also adaptable and alert to innovation’s changes—ready to reorient objectives or change focus across the portfolio of projects as needed to drive maximum impact. They embody behaviors such as adaptability, passion, and intuition.",
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