{
  "docId": "019dd923-5ca1-7489-b633-2f147326ffb1",
  "docSlug": "bbff997ea013e081",
  "documentTitle": "Innovation Unleashed Building a culture that drives sustained growth",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 13,
  "pageCount": 26,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": null,
  "elementsJson": [
    "paragraph",
    "callout_box"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b633-2f147326ffb1/13",
  "deckHref": "/decks/019dd923-5ca1-7489-b633-2f147326ffb1",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b633-2f147326ffb1.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-2f147326ffb1#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.38,
        "x": 0.43,
        "y": 0.58
      },
      "kind": "callout",
      "text": "Our research found that leaders in such companies exhibit behaviors like passion, bravery, curiosity, and freshness. They constantly seek fresh experiences and perspectives to inspire new connections.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6f379b13-6a9e-4852-a6b0-5ee9802d6ab6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "patent applications from Innovation Jams: 30",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-9f68-71f9-9a8b-bf18bf54e586",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.38,
        "x": 0.43,
        "y": 0.43
      },
      "kind": "paragraph",
      "text": "They set a clear ambition that integrates innovation within the broader strategy. They are potent storytellers who ensure all employees understand and commit to the innovation ambition.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11172607-1ed7-4c77-aa17-32bcd3f005cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.38,
        "x": 0.08,
        "y": 0.46
      },
      "kind": "paragraph",
      "text": "For inspiration, the company also draws on an expansive ecosystem of partners, including incubators, start-ups, and venture capital firms.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4c10d616-2729-444f-931d-277e1a71e3b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.38,
        "x": 0.43,
        "y": 0.24
      },
      "kind": "paragraph",
      "text": "The Jams typically attract hundreds of employees and, to date, have led to several in-market solutions and 30 patent applications. Travelers embodies the practice of leading—which involves painting a bold vision and then ‘walking the walk’. Leaders’ visionary and problem-obsessed mindsets seek to constantly challenge the status quo.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "77bffe86-13b3-4dc2-9be5-edf62d498ed1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.38,
        "x": 0.08,
        "y": 0.58
      },
      "kind": "paragraph",
      "text": "Travelers has ensured that this innovation mindset is spread far and wide across its organization. Among other things, Travelers hosts regular “Innovation Jams”, where people from all businesses and functions collaborate to ideate against future challenges and opportunities.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ffd9590-c874-473a-9cb7-8e6b2e8cbca1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.38,
        "x": 0.08,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "Innovators have access to a rapid test-and-learn platform to enable experimentation at scale, leveraging new digital technologies.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84dd9cb4-8cf1-4524-859b-477d01835d06",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.38,
        "x": 0.08,
        "y": 0.24
      },
      "kind": "paragraph",
      "text": "To foster this innovation culture, Travelers has created a network of “Innovation Evangelists” who champion innovation within the businesses.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f05ebb80-e3b2-4b0f-9177-2bf908d2eecd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "patent applications from Innovation Jams",
      "numberRaw": "30",
      "numberKind": "plain",
      "actionTitle": "To foster this innovation culture, Travelers has created a network of \"Innovation Evangelists\" who champion innovation within the businesses.",
      "calloutText": "Our research found that leaders in such companies exhibit behaviors like passion, bravery, curiosity, and freshness. They constantly seek fresh experiences and perspectives to inspire new connections.",
      "numberScale": null,
      "numberValue": 30,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-0d40-7758-be3c-822dfb04dd05",
      "evidence": "Title states the mechanism: 'created a network of Innovation Evangelists'.",
      "confidence": 80
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-0d40-7758-be3c-876fb78ad008",
      "evidence": "Specific count of 30 evangelists; named behaviors (passion, bravery, curiosity).",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 17,
      "from": 12,
      "beatId": "019dd95a-0680-7418-820c-8ca9485bdb16",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Six branded case studies (Travelers, Google, Pfizer, AARP, life-sci) prove the practices.",
      "position": 4,
      "confidence": 88,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 17,
      "from": 10,
      "beatId": "019dd95a-0680-7418-820c-9b37d4893f21",
      "arcName": "The Transformation Tale",
      "arcSlug": "transformation-tale",
      "beatName": "Future Vision (Gain)",
      "beatSlug": "transformation-tale-future-vision-gain",
      "evidence": "Pacesetter practices and exemplar companies show the gain state.",
      "position": 2,
      "confidence": 72,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 12,
      "name": "Precedent",
      "slug": "09-precedent",
      "bestFor": "Risk mitigation, strategy validation, building confidence in new approaches",
      "matchId": "019dd95a-07fd-712f-b775-88ad399dda64",
      "evidence": "Travelers, Google, Pfizer, AARP, and a life-sciences leader each anchor one of the five practices.",
      "position": 5,
      "objective": "Validate the framework via six branded precedent cases",
      "structure": "The Precedent Case -> What Happened -> The Parallel -> Applied Learning",
      "confidence": 88,
      "description": "Use historical or external examples to validate your approach"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}