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  "documentTitle": "Innovate or Fade European businesses need to address the technology deficit to turn the tide",
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      "text": "In Europe, the percentage of those reimagining their processes is lowest (Europe 11.6%; USA 12% and APAC 16.8%).",
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      "text": "According to data from independent technology analyst firm IDC, both Europe and APAC are behind the US. Europe and APAC are at comparable levels in some areas such as cloud and big data. Its overall investment in technology is lower than that of the US, but its investments in IoT and 3D printing are on par.",
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      "text": "The question is not only how much, but how investment is applied. Our survey shows that, globally, most companies focus their digital journeys on adapting existing processes, rather than taking this as an opportunity to reinvent them. In Europe, the percentage of those reimagining their processes is lowest (Europe 11.6%; USA 12% and APAC 16.8%).10",
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      "text": "Source: IDC Blackbook 3rd platform data, May 2023",
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      "text": "Figure 4: Where Europe stands on IT spending",
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