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  "documentTitle": "Green by Default",
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  "notes": "Combines time-series line chart for consumer confidence and a bar chart for spending caution.",
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      "text": "As the middle classes expand in emerging economies, companies are eager to capitalize on the resulting growth opportunities. However, strong desire for eco-friendly products doesn't automatically translate into robust purchases.",
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      "text": "Share of consumers expecting to reduce consumption of new products and services in the next year: 66%",
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      "text": "Source: Accenture Green Consumption Survey 2023",
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      "text": "Source: OECD (2023), Consumer confidence index (CCI) (indicator). doi: 10.1787/46434d78-en (Accessed on 12 December 2023), Accenture Green Consumption Survey 2023",
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      "text": "Figure 3: Consumers are becoming more cautious about their spending, so they're less willing to pay a premium for green products",
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