{
  "docId": "019dd923-5ca1-7489-b633-15be43bf4625",
  "docSlug": "77f157094d06f0f2",
  "documentTitle": "Green by Default",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 6,
  "pageCount": 35,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "geographic_map",
  "function": "establish_context",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The map uses a choropleth style to show levels of concern, with specific callouts providing context for the high concern levels in those regions.",
  "elementsJson": [
    "action_title",
    "map",
    "big_number",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b633-15be43bf4625/6",
  "deckHref": "/decks/019dd923-5ca1-7489-b633-15be43bf4625",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b633-15be43bf4625.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-15be43bf4625#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Six nations in Asia are home to around 225 million people living in areas that are likely to experience regular coastal flooding by 2050.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-9f65-74fd-b787-3127ec89ffa8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 710,
        "y": 895
      },
      "kind": "chart",
      "text": "Scale for concern legend",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3b022bcd-c6b2-45ae-b051-30dadc396fb2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.044,
        "y": 335
      },
      "kind": "image",
      "text": "World map with highlighted countries",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2fa513ab-df96-44ad-afb6-ed8262140379",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 634,
        "y": 590
      },
      "kind": "metric",
      "text": "73% Philippines",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "31e52139-516f-45a0-9652-2f4009cc06c6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.458,
        "y": 693
      },
      "kind": "metric",
      "text": "69% UAE",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "591116fc-31eb-4ed9-9619-1967e0ea0675",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.088,
        "y": 675
      },
      "kind": "metric",
      "text": "72% Brazil",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f84a5e3b-c21f-461a-9cd7-fa2084577556",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Share of consumers concerned about environmental impact of overconsumption: 73%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-9f65-74fd-b787-3581b240626d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.458,
        "y": 788
      },
      "kind": "paragraph",
      "text": "Temperatures in the Middle East have risen far faster than the global average in the past three decades.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7c792c27-82e3-4ee9-9e95-ce5d9daf7ce5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.088,
        "y": 778
      },
      "kind": "paragraph",
      "text": "Forest fires are increasing in the Brazilian Amazon, as deforestation rates have doubled.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b68ecd16-a523-4f08-aef1-4445671957ba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 634,
        "y": 690
      },
      "kind": "paragraph",
      "text": "Six nations in Asia are home to around 225 million people living in areas that are likely to experience regular coastal flooding by 2050.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5d8d38e-db94-4306-83f4-26efbf494916",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.044,
        "y": 0.255
      },
      "kind": "title",
      "text": "Figure 2: Consumers most concerned about the environmental impact of overconsumption have a higher demand for green goods and services",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "58e3f78e-c0a0-42cf-acbe-1a1e51224f90",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Share of consumers concerned about environmental impact of overconsumption",
      "numberRaw": "73%",
      "numberKind": "percent",
      "actionTitle": "Figure 2: Consumers most concerned about the environmental impact of overconsumption have a higher demand for green goods and services",
      "calloutText": "Six nations in Asia are home to around 225 million people living in areas that are likely to experience regular coastal flooding by 2050.",
      "numberScale": null,
      "numberValue": 73,
      "metricFamily": "survey_sentiment",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-0c44-723b-ae0d-e3ca0f9f391c",
      "evidence": "Geographic map with annotated stat callouts (225M people)",
      "confidence": 78
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-0c44-723b-ae0d-e9925156442c",
      "evidence": "Specific 225M coastal-flooding figure",
      "confidence": 78
    },
    {
      "name": "Picture Superiority Effect",
      "slug": "picture-superiority-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-0c44-723b-ae0d-e7b9e9335918",
      "evidence": "Map visualisation chosen over text table",
      "confidence": 75
    }
  ],
  "frameworks": [
    {
      "name": "map-spatial",
      "slug": null,
      "matchId": "259ba6af-1ba9-43d7-bc9a-08d065e0c082",
      "evidence": "Geographic representation of data",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 4,
      "beatId": "019dd95a-0680-7418-820b-86906866fa20",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "$10.3T green opportunity, demand patterns by region, willingness-to-pay data",
      "position": 1,
      "confidence": 90,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 10,
      "from": 4,
      "beatId": "019dd95a-0680-7418-820b-9bdee4b5bbda",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Market data, paradox stats, segmentation findings",
      "position": 1,
      "confidence": 70,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 4,
      "name": "Paradox Resolver",
      "slug": "20-paradox-resolver",
      "bestFor": "Strategic pivots, innovation pitches, challenging conventional wisdom",
      "matchId": "019dd95a-07fd-712f-b774-c782898c0e3f",
      "evidence": "p4 frames paradox, p5-6 show demand exists, p7 shows premium reluctance — sets up the 'deeper truth' the deck will deliver.",
      "position": 1,
      "objective": "Resolve the green goods paradox (high demand, low willingness to pay)",
      "structure": "The Apparent Contradiction -> Why Both Seem True -> The Deeper Truth That Reconciles",
      "confidence": 80,
      "description": "Introduce a seeming contradiction that captures attention, then resolve it with a deeper truth"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}