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  "documentTitle": "Green by Default",
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      "text": "our survey shows that desire for green products is nearly two times higher in these economies compared to Europe and North America",
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      "text": "The desire to consume in an eco-friendlier way is especially clear in the fastest-growing consumer markets of Latin America (LATAM), Asia Pacific (APAC) and the Middle East and Africa (MEA). In fact, our survey shows that desire for green products is nearly two times higher in these economies compared to Europe and North America.\n\nThis strong desire may reflect a greater awareness or even anxiety about the potential impacts of overconsumption in regions that frequently experience the immediate and tangible effects of environmental degradation.",
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