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  "documentTitle": "Green by Default",
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      "text": "The transition to the green economy presents a significant opportunity for businesses. In fact, growth in demand for green goods and services is predicted to add $10.3 trillion to global GDP by 2050, in 2020 prices. This is equivalent to 5.2% of global GDP in that year.",
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      "text": "Make eco-friendly options less expensive than they are today\nImprove the quality of eco-friendly products and services\nEnsure they provide products and services that uphold a high level of health and safety",
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      "text": "The transition to the green economy presents a significant opportunity for businesses. In fact, growth in demand for green goods and services is predicted to add $10.3 trillion to global GDP by 2050, in 2020 prices. This is equivalent to 5.2% of global GDP in that year.",
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      "text": "On the flip side, companies that don't listen and respond to consumer concerns risk a decline in sales and loss of market share. The stakes are high. And consumer expectations are even higher.",
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      "text": "The shift towards green is already impacting attitudes and behaviors — at least, among certain consumer segments. For instance, as the effects of climate change become more apparent in everyday life, consumers are increasingly worried about the environment. This creates significant commercial opportunities — on average, nearly half of consumers globally are highly motivated to purchase and consume eco-friendly products now and in the near future.",
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      "text": "Source: Accenture Green Consumption Survey 2023",
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