{
  "docId": "019dd923-5ca1-7489-b633-15be43bf4625",
  "docSlug": "77f157094d06f0f2",
  "documentTitle": "Green by Default",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 32,
  "pageCount": 35,
  "prevPage": 31,
  "nextPage": 33,
  "slideType": "appendix_methodology",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 30,
  "notes": "The slide details the sample composition for a 25,000-person consumer survey and 20-person executive interview set.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bullet_list",
    "bar_chart_horizontal",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b633-15be43bf4625/32",
  "deckHref": "/decks/019dd923-5ca1-7489-b633-15be43bf4625",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b633-15be43bf4625.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-15be43bf4625#slide-32",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We surveyed 25,000 consumers in January 2023 across 22 countries",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-9f65-74fd-b78a-5b7cd85d66ca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.585,
        "w": 0.085,
        "x": 0.475,
        "y": 0.288
      },
      "kind": "chart",
      "text": "Country distribution",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "02bc8809-c691-4bca-83a1-334ed8171fd1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.115,
        "x": 0.775,
        "y": 0.535
      },
      "kind": "chart",
      "text": "Residential area distribution",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "181bdba4-dc9e-4ad6-9879-497e8af76ea9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.155,
        "w": 0.115,
        "x": 0.775,
        "y": 0.288
      },
      "kind": "chart",
      "text": "Employment status distribution",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "29bec5ef-6845-4fab-bea0-9b62d1c97d6a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.235,
        "w": 0.115,
        "x": 0.595,
        "y": 0.535
      },
      "kind": "chart",
      "text": "Educational level distribution",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9190f96-9e9b-47b4-abdb-bbd98b3fa84f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.155,
        "w": 0.115,
        "x": 0.595,
        "y": 0.288
      },
      "kind": "chart",
      "text": "Age Bracket distribution",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b11563a1-9d7b-4521-870b-5d49a0fd2013",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumers surveyed: 25,000",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-9f65-74fd-b78a-5d10f208ac43",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.435,
        "w": 0.335,
        "x": 0.044,
        "y": 0.288
      },
      "kind": "paragraph",
      "text": "1. Consumer survey\nWe surveyed 25,000 consumers in January 2023 across 22 countries... Identifying the prominent, practical and indifferent consumers: Through a clustering approach we identified three consumer groups...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1c6baa21-28c5-4a78-941a-7aa70acd65d1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.335,
        "x": 0.044,
        "y": 0.742
      },
      "kind": "paragraph",
      "text": "2. Qualitative interviews\nWe interviewed 20 senior business leaders across eight countries...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3e0d609d-7d29-4df3-8696-b868a55d075a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.055,
        "w": 0.165,
        "x": 0.795,
        "y": 0.892
      },
      "kind": "source-note",
      "text": "* Other refers to currently on leave, retired or unable to work (due to disability, health problems)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d24522db-02eb-4a74-9666-75d893133a83",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.185,
        "x": 0.583,
        "y": 0.908
      },
      "kind": "source-note",
      "text": "Base: n=25,000\nSource: Accenture Green Consumption Survey 2023",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fcee39f5-6ca9-499b-8fa3-83002774b873",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.262,
        "x": 0.044,
        "y": 0.145
      },
      "kind": "title",
      "text": "About the research",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "99debddb-674e-4b6a-8596-aa6b9113e119",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Consumers surveyed",
      "numberRaw": "25,000",
      "numberKind": "plain",
      "actionTitle": null,
      "calloutText": "We surveyed 25,000 consumers in January 2023 across 22 countries",
      "numberScale": null,
      "numberValue": 25,
      "metricFamily": "survey_sentiment",
      "numberCurrency": null
    }
  ],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}