{
  "docId": "019dd923-5ca1-7489-b633-15be43bf4625",
  "docSlug": "77f157094d06f0f2",
  "documentTitle": "Green by Default",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 28,
  "pageCount": 35,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 2,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "paragraph",
    "bullet_list",
    "photo",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b633-15be43bf4625/28",
  "deckHref": "/decks/019dd923-5ca1-7489-b633-15be43bf4625",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b633-15be43bf4625.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-15be43bf4625#slide-28",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Midea's first green bond was 8X oversubscribed and set a record low issuance margin.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-9f65-74fd-b789-eee43da5b7c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.72,
        "w": 0.51,
        "x": 0.49,
        "y": 0.28
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5201f358-96b2-4fbb-9afd-5c9bc3d2a0d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.13,
        "w": 0.32,
        "x": 0.06,
        "y": 0.59
      },
      "kind": "list",
      "text": "Outcomes: Energy-saving technologies and products increased overseas revenues and profitability. Midea's first green bond was 8X oversubscribed and set a record low issuance margin.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a5e841bd-9ed7-48f3-b819-96aa523a3b85",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Midea green bond oversubscription: 8X",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-9f65-74fd-b789-f23e41d1c118",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.32,
        "x": 0.06,
        "y": 0.36
      },
      "kind": "paragraph",
      "text": "As demand for cooling increases, the use of air conditioners is set to double by 2040. This exacts a heavy environmental toll, because air conditioners use more electricity than any other appliance in the home. Enter Midea, a Chinese electrical appliance manufacturer. It's developed a system that recycles waste heat generated by air conditioners and uses it for hot water supply, providing additional value to consumers.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9192bd22-3d07-4110-8e9f-476ade181675",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.21,
        "x": 0.06,
        "y": 0.21
      },
      "kind": "title",
      "text": "Keep it cool. And hot.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1406ec1d-4a18-488c-ac25-dd403f6aafed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.07,
        "x": 0.06,
        "y": 0.17
      },
      "kind": "title",
      "text": "Midea",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ba675a40-3cbc-4237-b300-284fcbad7482",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Midea green bond oversubscription",
      "numberRaw": "8X",
      "numberKind": "multiplier",
      "actionTitle": "Keep it cool. And hot.",
      "calloutText": "Midea's first green bond was 8X oversubscribed and set a record low issuance margin.",
      "numberScale": null,
      "numberValue": 8,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-0d40-7758-be33-fcdccc191bcb",
      "evidence": "Title 'Keep it cool. And hot.' is rhetorical and memorable",
      "confidence": 75
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-0d40-7758-be34-06dbeaf102f2",
      "evidence": "8X oversubscribed concrete stat",
      "confidence": 80
    },
    {
      "name": "Metaphor & Analogy",
      "slug": "metaphor-analogy",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-0d40-7758-be34-03ec34a119e9",
      "evidence": "Wordplay on hot/cool appliances doubles as buzz around bond",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 29,
      "from": 16,
      "beatId": "019dd95a-0680-7418-820b-91fa1cf3eb86",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Three dimensions Design/Drive/Deliver each with data + case studies + practical actions",
      "position": 4,
      "confidence": 90,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 31,
      "from": 16,
      "beatId": "019dd95a-0680-7418-820b-a1059ec9caa7",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": "triple-take-the-action-now-what",
      "evidence": "3 dimensions of action plus closing call to seize window",
      "position": 3,
      "confidence": 70,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 29,
      "from": 25,
      "name": "So What Cascade",
      "slug": "41-so-what-cascade",
      "bestFor": "Data presentations, executive summaries, driving to recommendations",
      "matchId": "019dd95a-07fd-712f-b774-dcbcea18165c",
      "evidence": "p25 80% stat divider, p26 affordability chart, p27 Gogoro, p28 Midea, p29 practical considerations.",
      "position": 7,
      "objective": "Dimension 3 — Deliver: from cost data → cases → practical actions",
      "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
      "confidence": 78,
      "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}