{
  "docId": "019dd923-5ca1-7489-b633-15be43bf4625",
  "docSlug": "77f157094d06f0f2",
  "documentTitle": "Green by Default",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 12,
  "pageCount": 35,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 20,
  "notes": "The chart combines bar charts for market share and line charts for price trends across two different vehicle categories (EV cars in China, EV two-wheelers in India).",
  "elementsJson": [
    "paragraph",
    "photo",
    "bar_chart_grouped",
    "line_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b633-15be43bf4625/12",
  "deckHref": "/decks/019dd923-5ca1-7489-b633-15be43bf4625",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b633-15be43bf4625.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b633-15be43bf4625#slide-12",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "By prioritizing compact design, functionality and affordability over advanced technological features found on luxury models, these companies are expanding rapidly in their domestic markets and across the globe.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-9f65-74fd-b787-e268d272c585",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.43,
        "x": 0.52,
        "y": 0.37
      },
      "kind": "chart",
      "text": "Market share of total new vehicle sales",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2abdd206-43ae-44e9-8538-d2d6f5f028ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.34,
        "w": 0.42,
        "x": 0.04,
        "y": 0.49
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "90599850-6ba7-4318-a4db-1a017d918604",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "EV Car Market Share, China: 26%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-9f65-74fd-b787-e68cf0ff5ee8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.42,
        "x": 0.04,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "With durability and reusability at the heart of the designs, such products benefit the environment while opening up lucrative new markets. Similarly, demonstrating the strong appeal of simplicity, SAIC-GM-Wuling Mini in China and Ola’s two-wheeler in India achieved exponential sales as bestselling electric vehicles (EVs). By prioritizing compact design, functionality and affordability over advanced technological features found on luxury models, these companies are expanding rapidly in their domestic markets and across the globe (Figure 5).",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b6d59189-fe5f-4d38-904f-49d025b00070",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.43,
        "x": 0.52,
        "y": 0.84
      },
      "kind": "source-note",
      "text": "Source: Based on review of EV sales data from various sources – see references for full list¹⁰",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2e6bd03-998b-459e-beeb-086204c45708",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.43,
        "x": 0.52,
        "y": 0.31
      },
      "kind": "title",
      "text": "Figure 5: Simpler and more affordable EVs have captured significant EV market share in China and India",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "33f5bc4c-b0d5-46f1-8120-a18e070bf72c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "EV Car Market Share, China",
      "numberRaw": "26%",
      "numberKind": "percent",
      "actionTitle": "Figure 5: Simpler and more affordable EVs have captured significant EV market share in China and India",
      "calloutText": "By prioritizing compact design, functionality and affordability over advanced technological features found on luxury models, these companies are expanding rapidly in their domestic markets and across the globe.",
      "numberScale": null,
      "numberValue": 26,
      "metricFamily": "share_penetration",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-0c44-723b-ae0e-24c063d15e68",
      "evidence": "Title 'Simpler and more affordable EVs have captured...market share in China and India'",
      "confidence": 85
    },
    {
      "name": "Sinatra Test",
      "slug": "sinatra-test",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-0c44-723b-ae0e-28be00b64569",
      "evidence": "Flagship China/India EV examples used to legitimise concept",
      "confidence": 72
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 11,
      "beatId": "019dd95a-0680-7418-820b-8f2dba73309e",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Eco-essential innovation revealed; framework 2x2; 3-dimension preview",
      "position": 3,
      "confidence": 90,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 15,
      "from": 11,
      "beatId": "019dd95a-0680-7418-820b-9dba52e21cc2",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Concept reveal + 2x2 framework showing under-served quadrant",
      "position": 2,
      "confidence": 70,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 11,
      "name": "The Reveal",
      "slug": "05-the-reveal",
      "bestFor": "Product launches, strategic pivots, unexpected findings",
      "matchId": "019dd95a-07fd-712f-b774-ccedef14c1ba",
      "evidence": "p11 explicitly says 'We call this approach eco-essential innovation'; p12 illustrates with EV case.",
      "position": 3,
      "objective": "Reveal the proprietary 'eco-essential innovation' concept",
      "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
      "confidence": 82,
      "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}