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  "documentTitle": "Global Banking Consumer Study Reignite human connections to discover hidden value",
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  "notes": "Describes the use of a proprietary Banking Revenue Model and Global Banking Consumer Study data.",
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      "text": "Increase in share of wallet. Based on the survey findings we were able to identify the banks which are market leaders (positioned in the top quartile) when it comes to share of wallet among their primary customers. We then modelled the potential increase for all main banks based on the assumption that the gap between them and the top-quartile leaders would be closed.\nOverall product adoption. Based on the survey findings we were able to understand the markets in which overall product adoption is low. We modelled that across selected categories (personal loans, investments, mortgages) in which the adoption rate would grow if all these customers were to get these products from their main banks.",
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      "text": "Based on the Global Banking Consumer Study findings we identified the non-FS areas where banking consumers are most likely to use banks—with real estate, car transactions and travel booking being the most popular categories. Using this data together with the estimated size of each segment and the potential revenue margin rates, we estimated the size of the revenue opportunity for banks if they were to enter any of those non-financial-services segments.",
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      "text": "Accenture’s proprietary Banking Revenue Model and findings from the Global Banking Consumer Study were used to estimate the current retail banking revenue pool in each of the nine markets analyzed: the US, Canada, Brazil, the UK, Netherlands, Italy, Spain, Singapore and Australia. We also estimated the average revenue per banked adult in 2021-2022 and the share of wallet and associated revenue held by main banks (each customer can have only one main bank, which they use for the majority of their daily transactions).",
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