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  "documentTitle": "Global Banking Consumer Study Reignite human connections to discover hidden value",
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      "text": "Apparel company Lululemon has done exactly this. It is considered by customers as more than just a provider of clothes; it is a healthy-living, mindfulness-promoting organization that has created a community of advocates and ambassadors. As stated on its website, this community drives Lululemon's growth: “Everything we do starts with begins locally, in our stores. When you're an ambassador, you're not just a partner, you're an extension of our brand and an inspiration to our guests23.”",
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      "text": "With so many strategic product and channel options for banks to pursue, deciding the best course of action is daunting. To help chart a course for success, banks should consider both the size of the opportunity and their ‘right to win’ with respect to each strategic option. This entails evaluating key capabilities such as the customer experience, digital marketing and partnership management, and the bank's points of differentiation, which may include brand strength, corporate culture and intellectual property. The next steps would be to think through how to orientate the organization around the desired destination, and start running pilots before scaling for success.",
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      "text": "However, loyalty is not granted forever. Businesses that have mastered customer retention recognize that loyalty must be earned and nurtured every day by constantly delighting their customers. This means offering the predictability, familiarity and convenience that makes customers return. It also means having personal conversations instead of employing basic personalization.",
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      "text": "Everything we do starts with authentic relationships. That's why each ambassadorship begins locally, in our stores. When you're an ambassador, you're not just a partner, you're an extension of our brand and an inspiration to our guests. — Lululemon website",
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